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Customers say they want personalisation and AI in their online experiences – but what do they mean?

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Ask customers what they want (as IMRG and Adobe Commerce did) and the majority will say they want personalisation and AI in their online experiences, but what exactly does that mean?

As a … [Read more...] about Customers say they want personalisation and AI in their online experiences – but what do they mean?

When the only thing that has changed is everything – then move into loyalty

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In depth assessment of Salesforce and the importance of its latest announcement

Loyalty Magazine pondered for some time over using the latest announcement from … [Read more...] about When the only thing that has changed is everything – then move into loyalty

New tech is increasingly key to loyalty

New tech is increasingly key to loyaltyBrands that use AI and bots will be ones to prosper in changing landscape … [Read more...] about New tech is increasingly key to loyalty