Loyalty Magazine covers customer loyalty programmes & engagement, data analytics, technology solutions, social, rewards, points, transformation, relationships, CRM
As we all gear up towards our annual break, ask yourself how loyal you have been to your travel brands.
Airlines, hotels, tour operators and destinations all come off badly in a recent … [Read more...] about Travel brands rank worst of all for customer loyalty
Comment: Ad execs admit that 90% of their work goes unnoticedIsn't there a better way to build a brand? … [Read more...] about Comment: Ad execs admit that 90% of their work goes unnoticed
will.i.am joins advertising debate“It’s not about advertising – it’s about adding value to communities” … [Read more...] about will.i.am joins advertising debate
Getting the lowdown on the creative processThe bigger your company, the more likely it is that you will be working with advertising and marketing agencies on your customer facing campaigns, so its a … [Read more...] about Getting the lowdown on the creative process
EU to probe web user profiling by advertisersEuropean authorities are to investigate consumer profiling by online advertisers amid allegations by senior European Union officials that “basic rights in … [Read more...] about EU to probe web user profiling by advertisers
