As we all gear up towards our annual break, ask yourself how loyal you have been to your travel brands.
Airlines, hotels, tour operators and destinations all come off badly in a recent survey. But are holidays a time to be loyal? Isn’t this a time for new experiences?
Global travel brands may have spent billions over recent years putting customer love into the DNA of their advertising strategies, but for the majority of today’s holidaymakers and travellers, brand loyalty … [Read more...] about Travel brands rank worst of all for customer loyalty