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Air Canada completes purchase of Aeroplan

Aimia “in the enviable position of having unrestricted cash of over half a billion dollars” says chairmanAimia plans for the cash outlined Air Canada has completed its purchase of the Aeroplan loyalty program from Aimia, and has confirmed to customers that their miles will be honoured on a "one-to-one basis" when the airline's new rewards program launches in 2020. The deal marks a reunion for Aeroplan and Air Canada, which spun off the points program to Aimia in 2005. "Air … [Read more...] about Air Canada completes purchase of Aeroplan

Aimia shares at six month high as main shareholder backs Aeroplan

Aimia shares at six month high as main shareholder backs AeroplanMittleman says loyalty program is worth at least C$1 billion Fight now on to block or raise Air Canada bidAimia timeline … [Read more...] about Aimia shares at six month high as main shareholder backs Aeroplan

Fast, slick and imaginative –

Fast, slick and imaginative - Chuck Ehredt reviews some of this year's Loyalty Magazine Awards winners and discusses trends 2019However much you think you know about a topic, some things will still surprise you. That’s been my feeling as I mull over this year’s Loyalty Magazine Awards, where Currency Alliance was proud to be Prime Sponsor. You can see the full list of winners here. … [Read more...] about Fast, slick and imaginative –

Coming to terms with Canada’s loyalty Tsunami

Coming to terms with Canada’s loyalty TsunamiAimia and LoyaltyOne battle with changing landscape This is the most profitable period ever for airlines, but it is still true that few airlines make money out of seats. For most, the loyalty programme is the most lucrative division of the business. Which in part explains the tsunami that has hit the Canadian loyalty world in the past year. … [Read more...] about Coming to terms with Canada’s loyalty Tsunami