Loyalty Magazine covers customer loyalty programmes & engagement, data analytics, technology solutions, social, rewards, points, transformation, relationships, CRM
A huge legal battle is developing as Mithaq fights to gain control of loyalty … [Read more...] about Aimia and Mithaq prepare for court battles
It is being described as a ‘booster’ programme but the new multiplier from Air Canada is essentially a … [Read more...] about Multiplication the travel order of the day
Aeroplan, Air Canada’s travel loyalty partner, formerly owned by AIMIA, is offering members the chance to boost their status buy earning “Travel at Home” miles.
During the COVID-19 … [Read more...] about Aeroplan latest to offer ‘at home’ points to members
In 2020, Air Canada plans to launch its own all-new loyalty programme but ahead of this, it is making changes to its current Aeroplan scheme.
Jeremy Rabe, the group's CEO said last … [Read more...] about Air Canada enhances Aeroplan reward flexibility ahead of big relaunch
10 year agreement begins life after Aeroplan
Air Canada has signed a 10-year agreement with American Express which includes a new loyalty programme run … [Read more...] about Air Canada, American Express partner on loyalty programme
Aimia “in the enviable position of having unrestricted cash of over half a billion dollars” says chairmanAimia plans for the cash outlined
Air Canada has completed its purchase of the … [Read more...] about Air Canada completes purchase of Aeroplan
Aimia forced to sell AeroplanVisa Canada among new ownersGrupo Aeromexico makes offerIt is hard not to feel numbed with shock on the news that Aimia has been forced to sell its prime asset, the … [Read more...] about Aimia forced to sell Aeroplan
Airline loyalty programmes having a great yearTop seven US airlines all report bumper marketing (loyalty) revenueAirlines are generating massive revenues from loyalty programs that likely account for … [Read more...] about Airline loyalty programmes having a great year
Aimia shares at six month high as main shareholder backs AeroplanMittleman says loyalty program is worth at least C$1 billion Fight now on to block or raise Air Canada bidAimia timeline … [Read more...] about Aimia shares at six month high as main shareholder backs Aeroplan
Moving on from Aimia – No. 2Air Canada shares plans for new loyalty programme … [Read more...] about Moving on from Aimia – No. 2
