Focus back on traveller craving for status
Star Alliance have gone ahead with its much anticipated launch of a co-branded credit card, which has the eye-opening … [Read more...] about New travel credit card moves the needle for co-brand loyalty
airline loyalty
IAG responds to unprecedented interest in customer loyalty to widen Avios proposition
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C-Suite executives put focus firmly on reward programmes
“For any business, there is always a competitor; and a marketing proposition can always be matched, so … [Read more...] about IAG responds to unprecedented interest in customer loyalty to widen Avios proposition
Airline loyalty in the firing line
Traditional model remains dominant despite customer disenfranchisement
A flurry of activity is happening in the travel industry as the sleeping giant awakes … [Read more...] about Airline loyalty in the firing line
Mexican airline launches Doters
Interesting tie-ins with land travel companies
Mexican low-cost Airline Viva Aerobus has launched a new loyalty programme called Doters, which has some … [Read more...] about Mexican airline launches Doters
Digging into Mastercard’s acquisition of SessionM
In conversation with George Wilson-Howell, head of product, EMEA, global merchant loyalty at SessionM, a Mastercard company
Mastercard expanded … [Read more...] about Digging into Mastercard’s acquisition of SessionM
What would airlines do without their loyalty programmes!
Bond deal financed with mileage program
American Airlines Group Inc the latest airline to announce a deal to finance a loan with its loyalty … [Read more...] about What would airlines do without their loyalty programmes!
Norwegian to pause loyalty programme – until further notice
Airline reserves right to limit redemption
Norwegian Airlines, in bankruptcy protection after a last minute change of heart by the Norwegian government has … [Read more...] about Norwegian to pause loyalty programme – until further notice
Saudi Arabian Airlines selects partner for loyalty programme
Saudia, the national flag carrier of the Kingdom of Saudi Arabia, and a member of the SkyTeam alliance, has signed a 10-year contract for the implementation and … [Read more...] about Saudi Arabian Airlines selects partner for loyalty programme
Airlines risk a dilution of FF reward value
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Points sales may be killing the golden goose; how should programmes change to stay relevant
As travel begins its first shaky steps back to business as usual, … [Read more...] about Airlines risk a dilution of FF reward value
Why brands need loyalty nuggets to make sense of data
Guest Article
New judge this year for The Loyalty Magazine Awards is Andrea Burchett, who was a joint founder of Avios, and who has spent her life working in airline loyalty. Andrea was telling Loyalty Magazine … [Read more...] about Why brands need loyalty nuggets to make sense of data