In conversation with George Wilson-Howell, head of product, EMEA, global merchant loyalty at SessionM, a Mastercard company
Mastercard expanded its presence in the … [Read more...] about Digging into Mastercard’s acquisition of SessionM
Loyalty Magazine covers customer loyalty programmes & engagement, data analytics, technology solutions, social, rewards, points, transformation, relationships, CRM
Mastercard expanded its presence in the … [Read more...] about Digging into Mastercard’s acquisition of SessionM
American Airlines Group Inc the latest airline to announce a deal to finance a loan with its loyalty programme.
It is is kicking off a … [Read more...] about What would airlines do without their loyalty programmes!
Norwegian Airlines, in bankruptcy protection after a last minute change of heart by the Norwegian government has “paused” its CashPoints … [Read more...] about Norwegian to pause loyalty programme – until further notice
As travel begins its first shaky steps back to business as usual, the question around what … [Read more...] about Airlines risk a dilution of FF reward value
New judge this year for The Loyalty Magazine Awards is Andrea Burchett, who was a joint founder of Avios, and who has spent her life working in airline loyalty. Andrea was telling Loyalty Magazine … [Read more...] about Why brands need loyalty nuggets to make sense of data
With travel at an abrupt standstill, airlines and hotels must find ways to keep their best customers optimistic, engaged and primed to rebound, writes Gabi Kool, chief commercial officer of … [Read more...] about Keeping loyalty program members engaged while your travel business is on pause
When I started writing this article, the full brunt of covid-19 had yet to impact the global travel market, writes Alan Josephs of … [Read more...] about The need for customer loyalty has never been greater
Airline offers "fly at home" points to loyalty programme members for staying on the ground
Russia-based carrier S7 Airlines, a brand of Siberia Airlines, is offering loyalty programme … [Read more...] about Loyalty points awarded for staying at home
Many airlines and hotels are reassuring customers that they will not lose their coveted perks as a … [Read more...] about Airlines struggle with problem of grounded frequent flyers