In conversation with George Wilson-Howell, head of product, EMEA, global merchant loyalty at SessionM, a Mastercard company
Mastercard expanded its presence in the … [Read more...] about Digging into Mastercard’s acquisition of SessionM
airline loyalty
What would airlines do without their loyalty programmes!
Bond deal financed with mileage program
American Airlines Group Inc the latest airline to announce a deal to finance a loan with its loyalty programme.
It is is kicking off a … [Read more...] about What would airlines do without their loyalty programmes!
Norwegian to pause loyalty programme – until further notice
Airline reserves right to limit redemption
Norwegian Airlines, in bankruptcy protection after a last minute change of heart by the Norwegian government has “paused” its CashPoints … [Read more...] about Norwegian to pause loyalty programme – until further notice
Saudi Arabian Airlines selects partner for loyalty programme
Saudia, the national flag carrier of the Kingdom of Saudi Arabia, and a member of the SkyTeam alliance, has signed a 10-year contract for the implementation and management of a loyalty … [Read more...] about Saudi Arabian Airlines selects partner for loyalty programme
Airlines risk a dilution of FF reward value
Comment
Points sales may be killing the golden goose; how should programmes change to stay relevant
As travel begins its first shaky steps back to business as usual, the question around what … [Read more...] about Airlines risk a dilution of FF reward value
Why brands need loyalty nuggets to make sense of data
Guest Article
New judge this year for The Loyalty Magazine Awards is Andrea Burchett, who was a joint founder of Avios, and who has spent her life working in airline loyalty. Andrea was telling Loyalty Magazine … [Read more...] about Why brands need loyalty nuggets to make sense of data
Keeping loyalty program members engaged while your travel business is on pause
Guest Article
With travel at an abrupt standstill, airlines and hotels must find ways to keep their best customers optimistic, engaged and primed to rebound, writes Gabi Kool, chief commercial officer of … [Read more...] about Keeping loyalty program members engaged while your travel business is on pause
The need for customer loyalty has never been greater
Guest Article
So what could airlines do better?
When I started writing this article, the full brunt of covid-19 had yet to impact the global travel market, writes Alan Josephs of … [Read more...] about The need for customer loyalty has never been greater
Loyalty points awarded for staying at home
Coronavirus
Airline offers "fly at home" points to loyalty programme members for staying on the ground
Russia-based carrier S7 Airlines, a brand of Siberia Airlines, is offering loyalty programme … [Read more...] about Loyalty points awarded for staying at home
Airlines struggle with problem of grounded frequent flyers
Airlines and hotels search for solutions to extend elite status
Many airlines and hotels are reassuring customers that they will not lose their coveted perks as a … [Read more...] about Airlines struggle with problem of grounded frequent flyers