Loyalty Magazine

Loyalty Magazine covers customer loyalty programmes, customer retention, rewards, social media affinity, CRM, gift and prepaid cards, call centre issues, direct.

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airline loyalty

Need publicity? Give away 1st class travel

Impressive advisory board for marketplace startup It’s an interesting stunt to get attention (that worked). Offer first class travel to members of the UK government, because they must be tired after all their Brexit negotiations. But what interested Loyalty Magazine even more was the calibre of its advisory board. Start-up Upgrade Pack’s advisory board comprises those with mega experience in fields that align directly with Upgrade Pack’s key target industries; including … [Read more...] about Need publicity? Give away 1st class travel

Nailing travel loyalty in the basic economy age

Nailing travel loyalty in the basic economy ageWith increased competition and choice between airline experiences, what are the implications for loyalty? In an era of pounds spent, not miles flown currency accrual, lower fares will undoubtedly have an impact on flyer loyalty – the question is, how should airlines react? Article by Peter Gerstle, Head of Travel Products at Collinson … [Read more...] about Nailing travel loyalty in the basic economy age