Points sales may be killing the golden goose; how should programmes change to stay relevant
As travel begins its first shaky steps back to business as usual, the question around what … [Read more...] about Airlines risk a dilution of FF reward value
New judge this year for The Loyalty Magazine Awards is Andrea Burchett, who was a joint founder of Avios, and who has spent her life working in airline loyalty. Andrea was telling Loyalty Magazine … [Read more...] about Why brands need loyalty nuggets to make sense of data
With travel at an abrupt standstill, airlines and hotels must find ways to keep their best customers optimistic, engaged and primed to rebound, writes Gabi Kool, chief commercial officer of … [Read more...] about Keeping loyalty program members engaged while your travel business is on pause
So what could airlines do better?
When I started writing this article, the full brunt of covid-19 had yet to impact the global travel market, writes Alan Josephs of Switchfly. … [Read more...] about The need for customer loyalty has never been greater
Airline offers "fly at home" points to loyalty programme members for staying on the ground
Russia-based carrier S7 Airlines, a brand of Siberia Airlines, is offering loyalty programme … [Read more...] about Loyalty points awarded for staying at home
Airlines and hotels search for solutions to extend elite status
Many airlines and hotels are reassuring customers that they will not lose their coveted perks as a result of coronavirus … [Read more...] about Airlines struggle with problem of grounded frequent flyers
Over 70s identified by Sparks loyalty card; also round-up of frequent traveller initiatives
Deal highlights value of reward co-brands to all parties; frequent flyer financials explained
United Airlines has achieved a US$400 increase in revenue for the next year from a … [Read more...] about New deal for United brings in US$400m YonY
No really, analytics are exciting!
Two senior executives were discussing loyalty over lunch. Or rather, they were bemoaning the fact that Lidl is no longer selling its delicious walnut … [Read more...] about Why brands need loyalty nuggets to make sense of data