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Jet Privilege could be saviour of struggling parent

India’s largest loyalty programme proving its worth

The importance of a frequent flyer loyalty programme has been highlighted in the case of Jet Airways, which may use its highly successful and profitable Jet Privilege programme to dig it out of trouble.

Jet Airways may have shut operations, but the airline is insisting that Jet Privilege remains operational, and that Jet Privilege Miles are still useable currency.

In a letter from Jet Privilege Pvt to all … [Read more...] about Jet Privilege could be saviour of struggling parent

Need publicity? Give away 1st class travel

Impressive advisory board for marketplace startup

It’s an interesting stunt to get attention (that worked). Offer first class travel to members of the UK government, because they must be tired after all their Brexit negotiations. But what interested Loyalty Magazine even more was the calibre of its advisory board.

Start-up Upgrade Pack’s advisory board comprises those with mega experience in fields that align directly with Upgrade Pack’s key target industries; including … [Read more...] about Need publicity? Give away 1st class travel

Nailing travel loyalty in the basic economy age

Nailing travel loyalty in the basic economy ageWith increased competition and choice between airline experiences, what are the implications for loyalty? In an era of pounds spent, not miles flown currency accrual, lower fares will undoubtedly have an impact on flyer loyalty – the question is, how should airlines react? Article by Peter Gerstle, Head of Travel Products at Collinson … [Read more...] about Nailing travel loyalty in the basic economy age