India’s largest loyalty programme proving its worth The importance of a frequent flyer loyalty programme has been highlighted in the case of Jet Airways, which may use its highly successful and profitable Jet Privilege programme to dig it out of trouble. Jet Airways may have shut operations, but the airline is insisting that Jet Privilege remains operational, and that Jet Privilege Miles are still useable currency. In a letter from Jet Privilege Pvt to all JP Miles … [Read more...] about Jet Privilege could be saviour of struggling parent
Impressive advisory board for marketplace startup It’s an interesting stunt to get attention (that worked). Offer first class travel to members of the UK government, because they must be tired after all their Brexit negotiations. But what interested Loyalty Magazine even more was the calibre of its advisory board. Start-up Upgrade Pack’s advisory board comprises those with mega experience in fields that align directly with Upgrade Pack’s key target industries; including … [Read more...] about Need publicity? Give away 1st class travel
Nailing travel loyalty in the basic economy ageWith increased competition and choice between airline experiences, what are the implications for loyalty? In an era of pounds spent, not miles flown currency accrual, lower fares will undoubtedly have an impact on flyer loyalty – the question is, how should airlines react? Article by Peter Gerstle, Head of Travel Products at Collinson … [Read more...] about Nailing travel loyalty in the basic economy age
What is the greater reward - hotel or airline upgrade?Answer: The difference between heaven and hell is on an aeroplane. … [Read more...] about What is the greater reward – hotel or airline upgrade?
Airline news latestBritish Airways, American Airlines, Iberia deal; TripleDip rewards for pooling points; Free trips take more points; Flybe celebrates success of rewards4all … [Read more...] about Airline news latest