Loyalty Magazine covers customer loyalty programmes & engagement, data analytics, technology solutions, social, rewards, points, transformation, relationships, CRM
Star Alliance have gone ahead with its much anticipated launch of a co-branded credit card, which has the eye-opening carrot of Gold … [Read more...] about New travel credit card moves the needle for co-brand loyalty
“For any business, there is always a competitor; and a marketing proposition can always be matched, so we have to go further to … [Read more...] about IAG responds to unprecedented interest in customer loyalty to widen Avios proposition
A flurry of activity is happening in the travel industry as the sleeping giant awakes from its covid induced … [Read more...] about Airline loyalty in the firing line
Mexican low-cost Airline Viva Aerobus has launched a new loyalty programme called Doters, which has some interesting points earning … [Read more...] about Mexican airline launches Doters
Mastercard expanded its presence in the … [Read more...] about Digging into Mastercard’s acquisition of SessionM
American Airlines Group Inc the latest airline to announce a deal to finance a loan with its loyalty programme.
It is is kicking off a … [Read more...] about What would airlines do without their loyalty programmes!
Norwegian Airlines, in bankruptcy protection after a last minute change of heart by the Norwegian government has “paused” its CashPoints … [Read more...] about Norwegian to pause loyalty programme – until further notice
As travel begins its first shaky steps back to business as usual, the question around what … [Read more...] about Airlines risk a dilution of FF reward value
New judge this year for The Loyalty Magazine Awards is Andrea Burchett, who was a joint founder of Avios, and who has spent her life working in airline loyalty. Andrea was telling Loyalty Magazine … [Read more...] about Why brands need loyalty nuggets to make sense of data
