airline loyalty

Airlines risk a dilution of FF reward value

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Points sales may be killing the golden goose; how should programmes change to stay relevant

As travel begins its first shaky steps back to business as usual, the question around what … [Read more...] about Airlines risk a dilution of FF reward value

Why brands need loyalty nuggets to make sense of data

Guest Article

New judge this year for The Loyalty Magazine Awards is Andrea Burchett, who was a joint founder of Avios, and who has spent her life working in airline loyalty. Andrea was telling Loyalty Magazine … [Read more...] about Why brands need loyalty nuggets to make sense of data

Keeping loyalty program members engaged while your travel business is on pause

Guest Article

With travel at an abrupt standstill, airlines and hotels must find ways to keep their best customers optimistic, engaged and primed to rebound, writes Gabi Kool, chief commercial officer of … [Read more...] about Keeping loyalty program members engaged while your travel business is on pause

The need for customer loyalty has never been greater

Guest Article

So what could airlines do better?

When I started writing this article, the full brunt of covid-19 had yet to impact the global travel market, writes Alan Josephs of Switchfly. … [Read more...] about The need for customer loyalty has never been greater

Loyalty points awarded for staying at home

Coronavirus

Airline offers "fly at home" points to loyalty programme members for staying on the ground

Russia-based carrier S7 Airlines, a brand of Siberia Airlines, is offering loyalty programme … [Read more...] about Loyalty points awarded for staying at home

Airlines struggle with problem of grounded frequent flyers

Airlines and hotels search for solutions to extend elite status

Many airlines and hotels are reassuring customers that they will not lose their coveted perks as a result of coronavirus … [Read more...] about Airlines struggle with problem of grounded frequent flyers

Not just any food box – an M&S food box

Over 70s identified by Sparks loyalty card; also round-up of frequent traveller initiatives

Powerful example of how a loyalty programme can be used for good – with a strong marketing … [Read more...]

New deal for United brings in US$400m YonY

Deal highlights value of reward co-brands to all parties; frequent flyer financials explained

United Airlines has achieved a US$400 increase in revenue for the next year from a … [Read more...] about New deal for United brings in US$400m YonY

Why brands need loyalty nuggets to make sense of data

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Free/Open

No really, analytics are exciting!

Two senior executives were discussing loyalty over lunch. Or rather, they were bemoaning the fact that Lidl is no longer selling its delicious walnut … [Read more...] about Why brands need loyalty nuggets to make sense of data

Alaska slashes Qantas benefits

Alaska Airlines is slashing the frequent flyer miles that its travellers earn when flying on Australian flag carrier Qantas. Starting on January 1, 2020, passengers who fly on Qantas and credit … [Read more...] about Alaska slashes Qantas benefits