Accor hospitality group has appointed Ogilvy as global marketing and advertising agency as it plans the launch of its new ALL loyalty programme.
announced in February that the focus for the 4,800 hotel, resort and
residency group would move away from acquisitions to an internal focus
on its offering to customers. CEO Sebastien Bazin has even admitted that
its loyalty offering is “rather dismal."We … [Read more...] about All focus now on loyalty