Amex

Inflation helps put loyalty programs front of mind

Trend Analysis

UK study finds 92% of consumers actively seeking out loyalty rewards

A UK-wide study suggests 92% of consumers are turning to loyalty programs for everyday spending to … [Read more...] about Inflation helps put loyalty programs front of mind

IAG responds to unprecedented interest in customer loyalty to widen Avios proposition

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C-Suite executives put focus firmly on reward programmes

“For any business, there is always a competitor; and a marketing proposition can always be matched, so we have to go further to … [Read more...] about IAG responds to unprecedented interest in customer loyalty to widen Avios proposition

Virgin Red launches in the US

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International Loyalty Awards judge and Virgin Red director speaks to Loyalty Magazine about achievements so far and the future challenge

Cast your mind’s eye around the world and find … [Read more...] about Virgin Red launches in the US

Why are credit card loyalty offerings so boring?

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A whistle stop tour of the world’s leading payment rewards - and a chat about what is missing

I wanted to change my credit card, because my present service provider was moving from … [Read more...] about Why are credit card loyalty offerings so boring?

Amex fined for sending four million unlawful emails

Strong warning to companies to differentiate between servicing emails and marketing

The Information Commissioner’s Office (ICO) has fined American Express Services Europe Limited … [Read more...] about Amex fined for sending four million unlawful emails

What are you doing to mark Earth Day?

A whole 40 years on from the first Earth Day, a look at some of the brands promising to help save the world

This year’s Earth Day theme is “Restore the Planet’ and it has never been … [Read more...] about What are you doing to mark Earth Day?

Delta opens its books as it separates its loyalty programme

Revealing figures show true value of miles to an airline

The latest airline to use its loyalty programme as a survival tool is Delta Air Lines which has turned its SkyMiles frequent … [Read more...] about Delta opens its books as it separates its loyalty programme

Payback developer returns to German Loyalty Partner

Amex owned Loyalty Partner Solutions which runs the huge German Payback loyalty programme is to add a second managing director to the executive board.

Alexander Glueck, will be joined by … [Read more...] about Payback developer returns to German Loyalty Partner

We apologise for the irritation, but here are the predictions for 2019

Feeling strong? Here are the predictions for 2019Making predictions for the coming year is always fraught with danger, but this year it is even more complicated – for myriad … [Read more...] about We apologise for the irritation, but here are the predictions for 2019

First blockchain loyalty programme launched at scale

First blockchain loyalty programme launched at scalePayment confirmation also on the agendaAmerican Express has become one of the first organisations to launch a blockchain loyalty programme … [Read more...] about First blockchain loyalty programme launched at scale