Card members collect 14x more points than average
Loyalty Magazine is receiving a flurry of co-brand announcements, underlining the ongoing value and … [Read more...] about Co-brand renewal confirms value of linking loyalty and payments
Amex
Inflation helps put loyalty programs front of mind
Trend Analysis
UK study finds 92% of consumers actively seeking out loyalty rewards
A UK-wide study suggests 92% of consumers are turning to loyalty programs … [Read more...] about Inflation helps put loyalty programs front of mind
IAG responds to unprecedented interest in customer loyalty to widen Avios proposition
Exclusive
C-Suite executives put focus firmly on reward programmes
“For any business, there is always a competitor; and a marketing proposition can always be matched, so … [Read more...] about IAG responds to unprecedented interest in customer loyalty to widen Avios proposition
Virgin Red launches in the US
Exclusive
International Loyalty Awards judge and Virgin Red director speaks to Loyalty Magazine about achievements so far and the future challenge
Cast your mind’s eye … [Read more...] about Virgin Red launches in the US
Why are credit card loyalty offerings so boring?
Exclusive
A whistle stop tour of the world’s leading payment rewards - and a chat about what is missing
I wanted to change my credit card, because my present service … [Read more...] about Why are credit card loyalty offerings so boring?
Amex fined for sending four million unlawful emails
Strong warning to companies to differentiate between servicing emails and marketing
The Information Commissioner’s Office (ICO) has fined American Express … [Read more...] about Amex fined for sending four million unlawful emails
What are you doing to mark Earth Day?
A whole 40 years on from the first Earth Day, a look at some of the brands promising to help save the world
This year’s Earth Day theme is “Restore the Planet’ … [Read more...] about What are you doing to mark Earth Day?
Delta opens its books as it separates its loyalty programme
Revealing figures show true value of miles to an airline
The latest airline to use its loyalty programme as a survival tool is Delta Air Lines which has turned … [Read more...] about Delta opens its books as it separates its loyalty programme
Payback developer returns to German Loyalty Partner
Amex owned Loyalty Partner Solutions which runs the huge German Payback loyalty programme is to add a second managing director to the executive board.
Alexander Glueck, will be joined by … [Read more...] about Payback developer returns to German Loyalty Partner
We apologise for the irritation, but here are the predictions for 2019
Feeling strong? Here are the predictions for 2019Making predictions for the coming year is always fraught with danger, but this year it is even more complicated – for myriad … [Read more...] about We apologise for the irritation, but here are the predictions for 2019