Loyalty schemes lacking a clear marketing plan A recent survey commissioned by fast food chain Subway says that there is currently £5bn laying unclaimed on UK loyalty cards. Anamaria Chiuzan, … [Read more...] about Loyalty schemes lacking a clear marketing plan
anamaria Chiuzan
What loyalty means to customers and why businesses should pay attention
What loyalty means to customers and why businesses should pay attention Most consumers are aware of the major loyalty schemes - but does this translate into increased sales? Article by Anamaria … [Read more...] about What loyalty means to customers and why businesses should pay attention