New judge this year for The Loyalty Magazine Awards is Andrea Burchett, who was a joint founder of Avios, and who has spent her life working in airline loyalty. Andrea was telling Loyalty Magazine … [Read more...] about Why brands need loyalty nuggets to make sense of data
No really, analytics are exciting!
Two senior executives were discussing loyalty over lunch. Or rather, they were bemoaning the fact that Lidl is no longer selling its delicious walnut … [Read more...] about Why brands need loyalty nuggets to make sense of data
Supermarkets “key” to reward schemesSupermarket shopping is the key to high street loyalty programmes with 84% of consumers collecting the majority of their rewards from their grocery purchases. … [Read more...] about Supermarkets “key” to reward schemes
Recession a boost for AirmilesAndrea Burchett, director of relationship marketing for Airmiles was definitely not advocating a recession as the way to grow a business, but there is no getting away … [Read more...] about Recession a boost for Airmiles