Promotion for Burchett; new chief brand officer
Virgin Group has today announced changes to its executive leadership team – including Virgin … [Read more...] about Management changes at Virgin Group as Swaffield steps back
andrew swaffield
Being more Virgin
Being more VirginChallenges of running the diverse Virgin Group Company falls to industry veteranAssessment and comment:On the face of it, a loyalty programme that encompasses all the Virgin branded … [Read more...] about Being more Virgin
Halliday joins Avios as new MD
Halliday joins Avios as new MDReplacement for Andrew Swaffield … [Read more...] about Halliday joins Avios as new MD
Positioning Avios as the international multi-airline mileage reward
Positioning Avios as the international multi-airline mileage rewardAvios will emerge like a phoenix from the flames of UK Air Miles – but what of the consequences, both for owner International … [Read more...] about Positioning Avios as the international multi-airline mileage reward