Case Study: The Paddock – Red Bull Racing with OracleInternational Loyalty AwardsPoints for being a loyal fan - and using billions of data points for loyaltyRed Bull Racing has a massive advantage when planning its Formula One strategy. It … [Read more...] about Case Study: The Paddock – Red Bull Racing with Oracle
Disruptive loyaltyGuest Article,Free/Open,International Loyalty AwardsDisruptive (adjective) - new and original, in a way that causes major changes to how something is donePrior to joining Oracle, I founded a start-up … [Read more...] about Disruptive loyalty
Customer relationships to the forefront as loyalty takes a twistFree/Open,International Loyalty AwardsIn conversation with Oracle’s Andy KulinaPrime sponsor this year of the International Loyalty Awards is Oracle. … [Read more...] about Customer relationships to the forefront as loyalty takes a twist
New prime sponsor for the International Loyalty AwardsFree/Open,International Loyalty AwardsThe International Loyalty Awards have announced a new prime sponsor for the International Loyalty Awards. New for 2022, Oracle will be the headline sponsor.Andy Kulina, … [Read more...] about New prime sponsor for the International Loyalty Awards