Book review: A Branded Customer Experience people love“On Purpose: Delivering a Branded Customer Experience People Love” explains why brands must go back to basics on why they exist. … [Read more...] about Book review: A Branded Customer Experience people love
Andy Milligan
Don’t Mess with the Logo
Don’t Mess with the LogoThere is a little confusion in the titling of this book. For a start, they didn’t want to say ‘mess’ they wanted to say something ruder, but book publisher Financial Times … [Read more...] about Don’t Mess with the Logo