Points not the only draw in loyalty schemesSurvey shows importance of other factors … [Read more...] about Points not the only draw in loyalty schemes
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Only half of reward scheme members are active
Only half of reward scheme members are activeSupermarkets remain by far most popular programme providers … [Read more...] about Only half of reward scheme members are active
Supermarkets best at bonding with customers
Supermarkets best at bonding with customersMany sectors struggling – particularly with older consumers … [Read more...] about Supermarkets best at bonding with customers
UK consumers ‘hostile’ to companies on social media
UK consumers ‘hostile’ to companies on social mediaBut two thirds still ‘like’ company pages … [Read more...] about UK consumers ‘hostile’ to companies on social media
Customer intimacy: who is achieving it and who needs work?
Customer intimacy: who is achieving it and who needs work?‘Know your customers’ is a mantra virtually every company understands – or at least pays lip service to. The question is: how well are firms … [Read more...] about Customer intimacy: who is achieving it and who needs work?