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Google Play loyalty program launches in India

Google has launched ‘Google Play Points’ in India - the 28th country to gain access to … [Read more...] about Google Play loyalty program launches in India

Marks&Spencer began the trend several years ago, then IKEA said it would take back old furniture for sprucing up, now Timberland is joining the … [Read more...] about Brands realise customer loyalty value of reusing products

There has been so much change in the last two years, it was unexpected - and heartening - that the (US centric) 2021 annual Loyalty Leaders List, … [Read more...] about Customers stay with the brands they know in desire for ‘normalcy’

This year’s Earth Day theme is “Restore the Planet’ and it has never been … [Read more...] about What are you doing to mark Earth Day?

There is always more to ask with any new launch, and this is especially true of the complex and ground breaking programme from … [Read more...] about Virgin questions answered

We’ve grown used to watching how Apple does things, so who better to focus on as businesses struggle to re-open under the rules of the … [Read more...] about Watching Apple as it begins to wake up

Comment

The new payments landscape is upon us and rather than being a volcanic eruption of change, it is the relentless erosion of how things were … [Read more...] about Comment: Taking position for the new payments tomorrow

Who would have thought that Apple would start offering cash rewards, but that is exactly what it is doing with its … [Read more...] about Daily cash from Apple

CSR raised in importance

It will all change when they reach the big world of work, but for students, the brands that are most admired for a range of factors including … [Read more...] about What brands do students admire most?

Unlike with cars, but similar to banking, it seems we have no desire to switch make of phones once we are committed.