Latest country to join the points for gaming initiative, while Apple sticks to exercise and music
Google has launched ‘Google Play Points’ in India - the 28th … [Read more...] about Google Play loyalty program launches in India
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Brands realise customer loyalty value of reusing products
Timberland latest brand to recycle
Marks&Spencer began the trend several years ago, then IKEA said it would take back old furniture for sprucing up, now … [Read more...] about Brands realise customer loyalty value of reusing products
Customers stay with the brands they know in desire for ‘normalcy’
Brands act as surrogate for solace
There has been so much change in the last two years, it was unexpected - and heartening - that the (US centric) 2021 annual … [Read more...] about Customers stay with the brands they know in desire for ‘normalcy’
What are you doing to mark Earth Day?
A whole 40 years on from the first Earth Day, a look at some of the brands promising to help save the world
This year’s Earth Day theme is “Restore the Planet’ … [Read more...] about What are you doing to mark Earth Day?
Virgin questions answered
Plus the full list of earn and redeem partners so far
There is always more to ask with any new launch, and this is especially true of the complex and ground … [Read more...] about Virgin questions answered
Watching Apple as it begins to wake up
Adapting the rules for retail for the new normal
We’ve grown used to watching how Apple does things, so who better to focus on as businesses struggle to re-open … [Read more...] about Watching Apple as it begins to wake up
Comment: Taking position for the new payments tomorrow
Comment
Reasons behind Apple’s “vintage” credit card
The new payments landscape is upon us and rather than being a volcanic eruption of change, it is the relentless … [Read more...] about Comment: Taking position for the new payments tomorrow
Daily cash from Apple
Getting ready for the ultimate badge of coolness
Who would have thought that Apple would start offering cash rewards, but that is exactly … [Read more...] about Daily cash from Apple
What brands do students admire most?
CSR raised in importance
It will all change when they reach the big world of work, but for students, the brands that are most admired for a range of factors including … [Read more...] about What brands do students admire most?
Very few will switch once they have chosen
Unlike with cars, but similar to banking, it seems we have no desire to switch make of phones once we are committed.
Both iOS and Android loyalty are at the … [Read more...] about Very few will switch once they have chosen