Loyalty Magazine covers customer loyalty programmes & engagement, data analytics, technology solutions, social, rewards, points, transformation, relationships, CRM
There has been so much change in the last two years, it was unexpected - and heartening - that the (US centric) 2021 annual Loyalty Leaders List, … [Read more...] about Customers stay with the brands they know in desire for ‘normalcy’
This year’s Earth Day theme is “Restore the Planet’ and it has never been … [Read more...] about What are you doing to mark Earth Day?
There is always more to ask with any new launch, and this is especially true of the complex and ground breaking programme from … [Read more...] about Virgin questions answered
We’ve grown used to watching how Apple does things, so who better to focus on as businesses struggle to re-open under the rules of the … [Read more...] about Watching Apple as it begins to wake up
The new payments landscape is upon us and rather than being a volcanic eruption of change, it is the relentless erosion of how things were … [Read more...] about Comment: Taking position for the new payments tomorrow
Who would have thought that Apple would start offering cash rewards, but that is exactly what it is doing with its new retro credit … [Read more...] about Daily cash from Apple
CSR raised in importance
It will all change when they reach the big world of work, but for students, the brands that are most admired for a range of factors including quality, … [Read more...] about What brands do students admire most?
Unlike with cars, but similar to banking, it seems we have no desire to switch make of phones once we are committed.
Both iOS and Android loyalty are at the … [Read more...] about Very few will switch once they have chosen
Big guys suffer major fines with warnings of more to come
France fines Google €400m for GDPR breaches; Mastercard fined £504m by Europe for competition breach;It was a subject of much debate in … [Read more...] about Big guys suffer major fines with warnings of more to come
Its official, all that brand-building is worth itOver half of those surveyed say they will pay more for a well-known nameList of top products chosen by brandList of top brands bought by nameAll that … [Read more...] about Its official, all that brand-building is worth it
