New report opens the lid on some of the loyalty business's best kept secrets
What makes a successful financial loyalty programme? This is an interesting … [Read more...] about How much is your favourite FS loyalty programme worth?
Ascenda
Customers given reward choice with new China payments loyalty
More than 20 top payment card issuers in China are to be equipped with an alternative to the classic cashback scheme to drive cross-border spend, that allows customers to choose their … [Read more...] about Customers given reward choice with new China payments loyalty
Points transfer system celebrates 50 partners and a fourth birthday
TransferConnect, which claims to be the world’s largest points exchange network says it has achieved 50 currency partners.
TransferConnect , from Ascenda, is celebrating its 4th … [Read more...] about Points transfer system celebrates 50 partners and a fourth birthday
Bank loyalty programs coming soon to a place near you
Ascenda background and clients
Ever since the report from Alliance Data and Euromonitor that a global surge of brand investments in loyalty and rewards worth … [Read more...] about Bank loyalty programs coming soon to a place near you
American Express partners for South Korea loyalty
American Express and Ascenda, a global loyalty management company, have signed a strategic partnership to jointly launch credit card loyalty programs for banks in South Korea. In March this year, … [Read more...] about American Express partners for South Korea loyalty
JAL in partnership for marketplace loyalty
Loyalty currency exchange and rewards mall
Japan Airlines (JAL), the national airline of Japan, is to launch a series of marketplace rewards offerings … [Read more...] about JAL in partnership for marketplace loyalty