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Asda trialling George Rewards

Shopper discounts on clothing Asda supermarket, a long time loyalty refusenik, is trialling George Rewards for its clothing and homeware brand. This will be Asda's only loyalty scheme available to shoppers. Asda supermarket, a long time loyalty refusenik, is trialling George Rewards for its clothing and homeware brand. This will be Asda's only loyalty scheme available to shoppers Even though gripped in its current battle to merge with Sainsbury’s Asda is clearly taking a … [Read more...] about Asda trialling George Rewards

M&S appoints from loyalty elite

M&S appoints from loyalty elite Loyalty Personality of the Year 2012 Andrew Mann has been headhunted by Marks and Spencers to the role of head of insight and customer loyalty. Andrew Mann has quite exceptional experience in UK retail loyalty, having served as director of insight and loyalty at Sainsbury’s, Tesco Clubcard director as well as Co-op customer director for food and group customer data director. Most recently he was VP of insight, pricing and digital CRM for … [Read more...] about M&S appoints from loyalty elite

An acquisition and merger later, how is loyalty for Sainsbury’s?

An acquisition and merger later, how is loyalty for Sainsbury’s?A more personalized Nectar eagerly awaited by both stores and FMCG brandsWhen Sainsbury’s bought Nectar in February this year for £60m, it did so with the express purpose of understanding its customers “better than anyone else”. … [Read more...] about An acquisition and merger later, how is loyalty for Sainsbury’s?

Comment: Sainsbury’s merger with Asda – Is it possible to please everybody?

Comment: Sainsbury’s merger with Asda – Is it possible to please everybody?The proposed merger of Sainsbury’s with Asda raises a number of interesting questions.Sainsbury’s is a data-driven, loyalty focussed, upmarket retailer Asda is a price-sensitive, no bells or frills low-market retailer … [Read more...] about Comment: Sainsbury’s merger with Asda – Is it possible to please everybody?

Supermarkets pit loyalty against price in battle for survival

Supermarkets pit loyalty against price in battle for survivalRadio Five Live is devoting a full hour on New Year's Eve to the fascinating subject of how our supermarket brands are responding to the challenge from the discount stores. Loyalty Magazine editor Annich McIntosh took part in the pre-recorded programme - along with CEO of Asda, Andy Clarke, former UK boss of Aldi Paul Foley, Nick Collard, customer director for Morrisons, and Natalie Berg of Planet Retail. Here is a sneak preview of the … [Read more...] about Supermarkets pit loyalty against price in battle for survival

Supermarket pricing: A need for clarity, honesty and trust

CommentSupermarket pricing: A need for clarity, honesty and trustThis week’s BBC Panorama “expose” of dubious special offers by the major UK supermarkets has highlighted the need for the Big Four to provide honesty and clarity in their price offering to customers. … [Read more...] about Supermarket pricing: A need for clarity, honesty and trust