CSR raised in importance It will all change when they reach the big world of work, but for students, the brands that are most admired for a range of factors including quality, innovation, inspring content, environmental footprint and impact on society are …… Nike, followed by Apple, Adidas, Asos and Zara. Now this is an interesting list, which means the students are not taking note of reports about the pollution and harm to the environment done by … [Read more...] about What brands do students admire most?
Loyalty versus subscription: Is this a boxing match?A growing number of companies are choosing an Amazon style subscription model rather than loyalty rewards. Does this make business sense? A service provider argues her case with Loyalty Magazine. … [Read more...] about Loyalty versus subscription: Is this a boxing match?
ASOS achieves by listening to Generation ZLoyalty programme ditched for subscription delivery Online fashion retailer ASOS (which posted impressive results this week) has cancelled its customer loyalty programme and replaced it with ASOS Premier, which smells very like Amazon Prime. … [Read more...] about ASOS achieves by listening to Generation Z
Online fashion retailer trials rewards325,000 take part in six-month pilot … [Read more...] about Online fashion retailer trials rewards scheme
Amazon and Asos will be on the high street by 2020?The prediction that Amazon and Asos will be on the high street by 2020 raises some interesting questions for UK retail. … [Read more...] about Amazon and Asos will be on the high street by 2020?
Are social networks the key to ecommerce loyalty?Since the advent of widespread ecommerce, retailers have been trying every avenue available in an attempt to foster serious loyalty among their online customers. From Search Engine Optimisation and Pay-Per-Click advertising to email marketing, online discounts and offers, all digital marketing forms have been heavily implemented, and while some online customers are loyal, many will just flit between competitors to find what’s best for them. … [Read more...] about Are social networks the key to ecommerce loyalty?