McKinsey advices retailers to take “short term fixes with long term planning”
How do you maintain customer loyalty when supply chains are failing and supplies … [Read more...] about Brand loyalty being eroded by supply chain problems
Athleta
GAP relaunches with multiple loyalty identities
Gap has chosen not to use a relaunch to create a single loyalty programme covering all its retail brands. Instead, it is building and reinforcing identity recognition amongst customers of each … [Read more...] about GAP relaunches with multiple loyalty identities