Loyalty Magazine covers customer loyalty programmes & engagement, data analytics, technology solutions, social, rewards, points, transformation, relationships, CRM
“For any business, there is always a competitor; and a marketing proposition can always be matched, so we have to go further to … [Read more...] about IAG responds to unprecedented interest in customer loyalty to widen Avios proposition
George Wilson, Head of Product, EMEA, Global Merchant Loyalty at SessionM, a Mastercard company, helped judge this year’s International Loyalty Awards submissions. Here’s what he … [Read more...] about What the International Loyalty Awards tell us about the state of loyalty
Qatar Airways Privilege Club is dropping its own miles programme for Avios – which is a sizeable … [Read more...] about Qatar drops programme to move to Avios
National media and most commentators can be forgiven for missing the biggest part of the Nectar/Avios story, … [Read more...] about Avios and Nectar points become interchangeable
Tesco is making it virtually obligatory to carry a Clubcard loyalty card or Clubcard phone app by introducing swingeing … [Read more...] about Clubcard becomes obligatory to shop economically
New judge this year for The Loyalty Magazine Awards is Andrea Burchett, who was a joint founder of Avios, and who has spent her life working in airline loyalty. Andrea was telling Loyalty Magazine … [Read more...] about Why brands need loyalty nuggets to make sense of data
Two senior executives were discussing loyalty over lunch. Or rather, they were bemoaning the fact that Lidl is no longer selling its delicious walnut … [Read more...] about Why brands need loyalty nuggets to make sense of data
There has been little fuss around the latest loyalty move from JP Morgan/Chase but if it becomes more widespread, it has the potential to disrupt the marketplace.
Chase has launched a … [Read more...] about Transferable points offer has power to disrupt
More transparency for points balance
Challenger bank Monese, has joined up with Avios, to enable users of the loyalty currency to track and maximise their points … [Read more...] about Avios partners to bring points to banking app
Finding the sweet spot of investing in loyalty How much is too much?Article by Christopher Treadwell, Avios Commercial Director Loyal customers are often your biggest source of income. Indeed, it can … [Read more...] about Finding the sweet spot of investing in loyalty
