Avios becoming a "powerhouse of exchange"
Qatar Airways Privilege Club is dropping its own miles programme for Avios – which is a sizeable … [Read more...] about Qatar drops programme to move to Avios
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Avios and Nectar points become interchangeable
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Value of exchange leaves loyalty experts incredulous
National media and most commentators can be forgiven for missing the biggest part of the Nectar/Avios story, … [Read more...] about Avios and Nectar points become interchangeable
Clubcard becomes obligatory to shop economically
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Tesco chooses to only give price reductions to loyal shoppers
Tesco is making it virtually obligatory to carry a Clubcard loyalty card or Clubcard phone app by introducing swingeing … [Read more...] about Clubcard becomes obligatory to shop economically
Why brands need loyalty nuggets to make sense of data
Guest Article
New judge this year for The Loyalty Magazine Awards is Andrea Burchett, who was a joint founder of Avios, and who has spent her life working in airline loyalty. Andrea was telling Loyalty Magazine … [Read more...] about Why brands need loyalty nuggets to make sense of data
Why brands need loyalty nuggets to make sense of data
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No really, analytics are exciting!
Two senior executives were discussing loyalty over lunch. Or rather, they were bemoaning the fact that Lidl is no longer selling its delicious walnut … [Read more...] about Why brands need loyalty nuggets to make sense of data
Transferable points offer has power to disrupt
There has been little fuss around the latest loyalty move from JP Morgan/Chase but if it becomes more widespread, it has the potential to disrupt the marketplace.
Chase has launched a … [Read more...] about Transferable points offer has power to disrupt
Avios partners to bring points to banking app
More transparency for points balance
Challenger bank Monese, has joined up with Avios, to enable users of the loyalty currency to track and maximise their points … [Read more...] about Avios partners to bring points to banking app
Finding the sweet spot of investing in loyalty
Finding the sweet spot of investing in loyalty How much is too much?Article by Christopher Treadwell, Avios Commercial Director Loyal customers are often your biggest source of income. Indeed, it can … [Read more...] about Finding the sweet spot of investing in loyalty
Latest airline to ask for blockchain proposals
Latest airline to ask for blockchain proposalsLoyalty programme benefits considered an important business driverAirlines are clearly seeing the potential benefit of blockchain to streamline their … [Read more...] about Latest airline to ask for blockchain proposals
Avios seeks partners to revolutionise customer loyalty
Avios seeks partners to revolutionise customer loyalty You don't have long to apply Rewards currency, Avios, is seeking start-ups to help revolutionise the customer loyalty space, through … [Read more...] about Avios seeks partners to revolutionise customer loyalty