New judge this year for The Loyalty Magazine Awards is Andrea Burchett, who was a joint founder of Avios, and who has spent her life working in airline loyalty. Andrea was telling Loyalty Magazine … [Read more...] about Why brands need loyalty nuggets to make sense of data
No really, analytics are exciting!
Two senior executives were discussing loyalty over lunch. Or rather, they were bemoaning the fact that Lidl is no longer selling its delicious walnut … [Read more...] about Why brands need loyalty nuggets to make sense of data
There has been little fuss around the latest loyalty move from JP Morgan/Chase but if it becomes more widespread, it has the potential to disrupt the marketplace.
Chase has launched a … [Read more...] about Transferable points offer has power to disrupt
More transparency for points balance
Challenger bank Monese, has joined up with Avios, to enable users of the loyalty currency to track and maximise their points balance and check … [Read more...] about Avios partners to bring points to banking app
Finding the sweet spot of investing in loyalty How much is too much?Article by Christopher Treadwell, Avios Commercial Director Loyal customers are often your biggest source of income. Indeed, it can … [Read more...] about Finding the sweet spot of investing in loyalty
Latest airline to ask for blockchain proposalsLoyalty programme benefits considered an important business driverAirlines are clearly seeing the potential benefit of blockchain to streamline their … [Read more...] about Latest airline to ask for blockchain proposals
Avios seeks partners to revolutionise customer loyalty You don't have long to apply Rewards currency, Avios, is seeking start-ups to help revolutionise the customer loyalty space, through … [Read more...] about Avios seeks partners to revolutionise customer loyalty
Avios reverses back into BA Exec ClubAvios currency will remain … [Read more...] about Avios reverses back into BA Exec Club
The most valuable airline loyalty programmesFour US and two Japanese schemes in Top 10 … [Read more...] about The most valuable airline loyalty programmes
Spanish budget carrier replaces loyalty schemeNew programme offers rewards earning for car rental, theatre and hotel bookings … [Read more...] about Spanish budget carrier replaces loyalty scheme