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Transferable points offer has power to disrupt

There has been little fuss around the latest loyalty move from JP Morgan/Chase but if it becomes more widespread, it has the potential to disrupt the marketplace.

Chase has launched a transfer bonus for its credit card rewards customers, offering a 30% bonus when they transfer Chase Ultimate Rewards points to the British Airways Executive Club frequent flyer programme.

Transferable points is a concept that has been gathering steam over the past year or so and it seems … [Read more...] about Transferable points offer has power to disrupt

Avios partners to bring points to banking app

More transparency for points balance

Challenger bank Monese, has joined up with Avios, to enable users of the loyalty currency to track and maximise their points balance and check transactions via its mobile app.This is the first of what Loyalty Magazine understands will be a growing list of current accounts linked with Avios.

Sitting within the Monese app, Avios will appear as a separate account, alongside other Monese currency accounts such as euros and … [Read more...] about Avios partners to bring points to banking app

Finding the sweet spot of investing in loyalty

Finding the sweet spot of investing in loyalty How much is too much?Article by Christopher Treadwell, Avios Commercial Director Loyal customers are often your biggest source of income. Indeed, it can cost 16 times more to elevate a new customer to the same level of profitability as a loyal customer.  However, today, businesses are facing ever-more demanding customers. … [Read more...] about Finding the sweet spot of investing in loyalty

Latest airline to ask for blockchain proposals

Latest airline to ask for blockchain proposalsLoyalty programme benefits considered an important business driverAirlines are clearly seeing the potential benefit of blockchain to streamline their businesses – and loyalty seems to be an important business driver.Following on from the news last week that Avios is asking for blockchain and Fintech proposals, … [Read more...] about Latest airline to ask for blockchain proposals

Avios seeks partners to revolutionise customer loyalty

Avios seeks partners to revolutionise customer loyalty You don't have long to apply Rewards currency, Avios, is seeking start-ups to help revolutionise the customer loyalty space, through International Airlines Group’s (IAG) Hangar 51 global innovation programme. … [Read more...] about Avios seeks partners to revolutionise customer loyalty

Tesco revamp plus deals with Uber and OTA

Tesco revamp plus deals with Uber and OTANew look and new partners for the 23-year-oldTesco Clubcard has achieved a significant double by clinching partnership deals with both Uber and OTA Booking.com.Both deals are part of a much needed refresh of its 23-year-old loyalty programme, and include using contactless technology, making it no longer necessary to have two POS devices at Tesco tills. … [Read more...] about Tesco revamp plus deals with Uber and OTA