Loyalty Magazine covers customer loyalty programmes & engagement, data analytics, technology solutions, social, rewards, points, transformation, relationships, CRM
National media and most commentators can be forgiven for missing the biggest part of the Nectar/Avios story, because it takes a … [Read more...] about Avios and Nectar points become interchangeable
You probably noticed yesterday, the very strong message coming from frustrated BA travellers, that no one was helping them, listening to them, or in any way handling their complex … [Read more...] about Customer experience lessons to be learnt from BA
BA uses its loyalty scheme to apologiseElite members get sweetener after IT fiasco … [Read more...] about BA uses its loyalty scheme to apologise
Comment: Well done BA for making the homecoming specialHuge loyalty lift for airline that grabbed a golden opportunity … [Read more...] about Well done BA for making the homecoming special
Q&A with Gavin Halliday, CEO of Avios
Avios has announced two new partnerships in recent weeks - budget airline Flybe and Rocket Miles. Loyalty Magazine interviewed CEO Gavin … [Read more...] about Q&A with Gavin Halliday, CEO of Avios
Delta and Virgin form air allianceJV will offer reciprocal frequent flyer benefits … [Read more...] about Delta and Virgin form air alliance
Relaunch for BA small business schemeProgramme targets gradually recovering business travel sector … [Read more...] about Relaunch for BA small business scheme
BA makes Executive Club more rewardingBritish Airways says it has made its Executive Club more rewarding than ever. … [Read more...] about BA makes Executive Club more rewarding
Employee perks become bargaining currency as BA fights for survivalAiring dirty washing in public is never to be recommended, but BA seems to have no choice as its efforts to keep the airline flying … [Read more...] about Employee perks become bargaining currency as BA fights for survival
British Airways cancels credit card promotion – againBritish Airways seems to be unable to make up its mind about its 100,000-mile credit card offer. … [Read more...] about British Airways cancels credit card promotion – again
