Loyalty Magazine covers customer loyalty programmes & engagement, data analytics, technology solutions, social, rewards, points, transformation, relationships, CRM
The Problem: Consumers have changed their behaviour, their preferences and the way they … [Read more...] about Customers have changed – and you need to get emotional about it
The new payments landscape is upon us and rather than being a volcanic eruption of change, it is the relentless erosion of how things were … [Read more...] about Comment: Taking position for the new payments tomorrow
Navigating digital changeExclusive interview: James McDonald, Barclaycard director of innovation and strategic initiatives, speaks with Loyalty Magazine managing editor Annich McIntosh at this month's … [Read more...] about Navigating digital change
Barclaycard buys loyalty and payments providerAcquisition card brand’s boosts rewards capabilities … [Read more...] about Barclaycard buys loyalty and payments provider
Barclaycard expands wristbands into CRMContactless payment devices used to improve customer experience … [Read more...] about Barclaycard expands wristbands into CRM
Retailers trump major banks for card satisfactionBig Four fail to won any categories in credit card rankings … [Read more...] about Retailers trump major banks for card satisfaction
Barclaycard US starts ‘Like to Love’ social campaignIssuer starts first Facebook initiative … [Read more...] about Barclaycard US starts ‘Like to Love’ social campaign
Barclaycard rolls out rewards card across USFull launch for travel product … [Read more...] about Barclaycard rolls out rewards card across US
Comment: Barclaycard daily deals – a great idea, but hasn’t someone thought of this already?Barclaycard has said that it wants to save customers from “offer fatigue” with its own daily deals service. … [Read more...] about Comment: Barclaycard daily deals – a great idea, but hasn’t someone thought of this already?
Barclaycard vows to overcome “offer fatigue” with daily deals serviceOffering is nothing new, claim critics … [Read more...] about Barclaycard vows to overcome “offer fatigue” with daily deals service
