Loyalty Magazine covers customer loyalty programmes & engagement, data analytics, technology solutions, social, rewards, points, transformation, relationships, CRM
The Problem: Consumers have changed their behaviour, their preferences and the way they live life. Most of … [Read more...] about Customers have changed – and you need to get emotional about it
JetBlue Airways is the latest company in the US to make use of its True Blue loyalty programme by selling … [Read more...] about JetBlue latest company to raise funds from points sale
Interview with Mike Jordan, CEO of Bink
Loyalty Magazine: Congratulations on securing your £10m funding led by Barclays, does this enable you to return to Bink’s original proposition … [Read more...] about Interview: Does the Barclays & £10m funding deal mean the loyalty card wallet is back?
The rise of the male shopperIncreased spending means more shops now cater to men than women … [Read more...] about The rise of the male shopper
Barclays offers loyalty perksNew programme to retain volatile current account customers … [Read more...] about Barclays offers loyalty perks
Barclays offers gift cards via PingitApp available across range of brands … [Read more...] about Barclays offers gift cards via Pingit
Barclaycard rolls out rewards card across USFull launch for travel product … [Read more...] about Barclaycard rolls out rewards card across US
Barclays launches African travel rewards schemeOffering for growing number of affluent African customers … [Read more...] about Barclays launches African travel rewards scheme
Barclays losing Facebook fightIt seemed a good idea at the time. "Dan" was introduced by Barclays as the human face to give thoughtful suggestions for how Brits could save and be frugal and get … [Read more...] about Barclays losing Facebook fight
