Barclays is being slated by media and customers alike for its sudden decision to slash the rewards offered by its monthly Blue Rewards membership scheme. In large numbers of cases, the earn a year … [Read more...] about Customers blue over Barclays reward changes
Barclays
Bank loyalty programs coming soon to a place near you
Ascenda background and clients
Ever since the report from Alliance Data and Euromonitor that a global surge of brand investments in loyalty and rewards worth A$387 billion is taking … [Read more...] about Bank loyalty programs coming soon to a place near you
UK bank customers unhappily loyal
Big difference between ‘attitudinal’ loyalty (stated intention to switch) with behavioural loyalty (would choose a new bank if could start over)
If you could start again, … [Read more...] about UK bank customers unhappily loyal
Customers have changed – and you need to get emotional about it
Exclusive
Report from the prestigious Cheetah Digital Loyalty Retail Round Table
The Problem: Consumers have changed their behaviour, their preferences and the way they live life. Most of … [Read more...] about Customers have changed – and you need to get emotional about it
JetBlue latest company to raise funds from points sale
Financial services firms filling their coffers from distressed travel firms
JetBlue Airways is the latest company in the US to make use of its True Blue loyalty programme by selling … [Read more...] about JetBlue latest company to raise funds from points sale
Interview: Does the Barclays & £10m funding deal mean the loyalty card wallet is back?
Interview with Mike Jordan, CEO of Bink
Loyalty Magazine: Congratulations on securing your £10m funding led by Barclays, does this enable you to return to Bink’s original proposition … [Read more...] about Interview: Does the Barclays & £10m funding deal mean the loyalty card wallet is back?
Barclays leads £10m funding round for Bink
The rise of the male shopper
The rise of the male shopperIncreased spending means more shops now cater to men than women … [Read more...] about The rise of the male shopper
Barclays offers loyalty perks
Barclays offers loyalty perksNew programme to retain volatile current account customers … [Read more...] about Barclays offers loyalty perks
Barclays offers gift cards via Pingit
Barclays offers gift cards via PingitApp available across range of brands … [Read more...] about Barclays offers gift cards via Pingit
