beautyloyalty

New VIP beauty program reflects tough trading environment

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Boots and Superdrug fighting for customers with loyalty offers

High street beauty and cosmetics retailer Superdrug has launched its new VIP loyalty scheme for … [Read more...] about New VIP beauty program reflects tough trading environment

WBA to use understanding of its ‘100 million loyalty customers’ for new beauty merger

Strong emphasis on empathy and ‘reframing the narrative’

Walgreen Boots Alliance, the massive US/UK pharmacy and beauty company that operates across the world, … [Read more...] about WBA to use understanding of its ‘100 million loyalty customers’ for new beauty merger