US first, but international initiatives in pipeline for app based rewards
Ford Motor Co. is rethinking how it rewards loyal customers, in response to input from its retail network.
The automaker has unveiled FordPass Rewards, an app-based loyalty programme that awards points for spending money on vehicle maintenance. It benchmarked against leading programmes in travel and hotels to arrive at the proposition.
Ford's last programme, Owner Advantage Rewards, was … [Read more...] about Ford revamps loyalty programme