Loyalty works well for coffee and fast food establishments because of the frequency of purchase. In France particularly, it is custom to buy bread at least once a day.
So it is no surprise that French bakery and patisserie brand Paul is launching its first mobile payment and loyalty app. The surprise is that it is exclusively for UK customers.
The app, which will be available from May 20, is powered by Yoyo and will be free to download from the Apple App Store and … [Read more...] about Boulangerie loyalty for a UK audience