A whole 40 years on from the first Earth Day, a look at some of the brands promising to help save the world
This year’s Earth Day theme is “Restore the Planet’ and it has never been … [Read more...] about What are you doing to mark Earth Day?
Brand Keys
Dare NOT to offer a traditional loyalty programme!
Challenge comes from new Aimia report
Loyalty has ‘got lost among the heavy discounting and the hundreds of daily promotional offers inundating consumers, says a new report by … [Read more...] about Dare NOT to offer a traditional loyalty programme!
Customer expectations up 250%
Brand Keys 2019 identifies “unprecedented spike”
The Brand Keys annual loyalty survey has become so predictable in terms of which names will feature, that this year, … [Read more...] about Customer expectations up 250%
Tech brands dominate Loyalty rankings
Tech brands dominate Loyalty rankingsProving the Rule of SixOf the top 100 product categories and brands in a new ranking of … [Read more...] about Tech brands dominate Loyalty rankings
Emotional engagement now the main driver of loyalty
Emotional engagement now the main driver of loyaltyFindings from 2013 Brand Keys Engagement Index … [Read more...] about Emotional engagement now the main driver of loyalty
2012 ‘Loyalty Leaders’ named
2012 ‘Loyalty Leaders’ namedSocial outreach brands make most ground in US survey … [Read more...] about 2012 ‘Loyalty Leaders’ named
Positive brand experiences = loyalty
Positive brand experiences = loyaltyExperience and brand values have biggest influence on consumer decisionsFull results of Brand Keys 2012 loyalty index … [Read more...] about Positive brand experiences = loyalty
Loyalty leaders for 2012 named
Loyalty leaders for 2012 namedBeauty beats technology, while retail makes strong showing … [Read more...] about Loyalty leaders for 2012 named
iPhone top brand for US consumers
iPhone top brand for US consumersCosmetic companies and retailers inspire most loyalty … [Read more...] about iPhone top brand for US consumers
2010s to be “Decade of the Brand”
2010s to be “Decade of the Brand”US loyalty consultancy Brand Keys has released a report that proclaims 2010 to be the ‘Decade of the Brand’ in its Customer Loyalty Engagement Index. … [Read more...] about 2010s to be “Decade of the Brand”