Virgin has finally launched the cross brand loyalty programme that was first mooted several years ago. The big news is that it is committing to NEVER expiring the points or giving a use-by … [Read more...] about Virgin finally launches group loyalty, and promises never to expire
After Covid-19, nearly every customer type will be more deliberate in how they spend money writes Chuck Ehredt.
Some will deliberately seek a fantastic, maybe life-changing … [Read more...] about Adapting to the ‘Deliberate’ customer profile after coronavirus
As we all gear up towards our annual break, ask yourself how loyal you have been to your travel brands.
Airlines, hotels, tour operators and destinations all come off badly in a recent … [Read more...] about Travel brands rank worst of all for customer loyalty
Price paid thought to be US$300m
McDonald’s largest acquisition in 20 years signals a move from the fast food giant to do more to tailor its product to specific customer … [Read more...] about McDonalds acquires to achieve personalised offers
More emphasis on x-channel connection
Famous Footwear in Canada has launched a new loyalty programme that the brand says builds on its “more than 20-year history of rewarding customer … [Read more...] about Customer insight prompted brand rewards rethink
Brand Keys 2019 identifies “unprecedented spike”
The Brand Keys annual loyalty survey has become so predictable in terms of which names will feature, that this year, it is producing a … [Read more...] about Customer expectations up 250%
Eco, healthy and Jamie Oliver
Carrefour may be following a culling strategy in Europe, where it announced plans for 250 store closures in 2018, but in China profits are up 11% and … [Read more...] about Carrefour in China launches 100% digital loyalty programme
Buyers swayed more by vehicle type than brandVW customers are most brand loyal … [Read more...] about Car buyers more swayed by vehicle type than brand
Customers becoming less committed to brands92% of would ‘cheat’ on their favourite retailers … [Read more...] about Customers becoming less committed to brands
Purchases more influenced by rewards than service Survey shows how customers evaluate brands … [Read more...] about Brand purchases more influenced by rewards than service