Loyalty Magazine covers customer loyalty programmes & engagement, data analytics, technology solutions, social, rewards, points, transformation, relationships, CRM
Uber says it will deactivate riders if their rating drops below a certain level, which raises the question whether this heralds the end of the notion that ‘the customer is always right’. … [Read more...] about Was the customer EVER ‘always right’?
CSR raised in importance
It will all change when they reach the big world of work, but for students, the brands that are most admired for a range of factors including quality, … [Read more...] about What brands do students admire most?
Its official, all that brand-building is worth itOver half of those surveyed say they will pay more for a well-known nameList of top products chosen by brandList of top brands bought by nameAll that … [Read more...] about Its official, all that brand-building is worth it
Positive research for personalised loyalty71% of consumers prefer brands that know how they shopResearch is showing that 71% of consumers respond positively to brands that offer loyalty reward … [Read more...] about Positive research for personalised loyalty
Over half will pay for better service from preferred brandsMore than half (54%) of consumers would pay more money for better customer care from their preferred brands. … [Read more...] about Over half will pay for better service from preferred brands
OK so your brand is selling OK - but is it loved?Have a guess at what is the world's most 'loved' brand (or the Global 500 and Forbes 500 top brand to be exact). … [Read more...] about OK so your brand is selling OK – but is it loved?
Coke is top as luxury brands make a comebackResults of Interbrand Global Brands Survey … [Read more...] about Coke is top as luxury brands make a comeback
Complex customer engagement challenging brandsThe increasingly complex ecosystem for engaging with customers is putting brands under pressure to perform more effectively, but senior managers aren’t … [Read more...] about Complex customer engagement challenging brands
Lack of well-eductated staff ‘endangering UK brands’Former CBI boss hits out at poor standards … [Read more...] about Lack of well-eductated staff ‘endangering UK brands’
Consumers judge brands the same way as peopleHuman traits of 'warmth and competence' hold key to brand loyalty, study finds … [Read more...] about Consumers judge brands the same way as people
