Brian Almeida

Online not an add-on but a must-have

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ASOS acquisition proves necessity of following the customer

There is nothing like a crisis to stimulate innovation and thank goodness, we have moved from bemoaning the fate of the High … [Read more...] about Online not an add-on but a must-have

Has loyalty stayed healthy and safe during the pandemic?

Report from the Indian sub-continent, from Loyalty Magazine Awards judge and international loyalty commentator Brian Almeida

When the going gets tough, the tough get going. As clichéd … [Read more...] about Has loyalty stayed healthy and safe during the pandemic?

Returning to basics in a time of VUCA

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Book Review

Marketing for start-ups, entrepreneurs and those wanting direction

Bengaluru in India hosts the third largest number of start-ups in the world only behind Silicon Valley in the US and … [Read more...] about Returning to basics in a time of VUCA