British airways

BA and Marriott smarting from data penalties

8 key trends from Verizon data report

Governments have woken up to the potential that GDPR presents to move money out of private businesses and into the government Treasury pot … [Read more...] about BA and Marriott smarting from data penalties

Transferable points offer has power to disrupt

There has been little fuss around the latest loyalty move from JP Morgan/Chase but if it becomes more widespread, it has the potential to disrupt the marketplace.

Chase has launched a … [Read more...] about Transferable points offer has power to disrupt

The worst (and best) of the short-hauls

The worst (and best) of the short-haulsAn “unrepresentative survey of just 8,000 people” voted

There is a certain comfort in having Ryanair yet again named the UK’s least-liked … [Read more...] about The worst (and best) of the short-hauls

BA plummets down airline customer rankings

BA plummets down airline customer rankingsFull breakdown of airline satisfaction levels … [Read more...] about BA plummets down airline customer rankings

European airlines follow US loyalty model

European airlines follow US loyalty modelSchemes pared back to award highest spending flyers … [Read more...] about European airlines follow US loyalty model

BA uses its loyalty scheme to apologise

BA uses its loyalty scheme to apologiseElite members get sweetener after IT fiasco … [Read more...] about BA uses its loyalty scheme to apologise

Well done BA for making the homecoming special

Comment: Well done BA for making the homecoming specialHuge loyalty lift for airline that grabbed a golden opportunity … [Read more...] about Well done BA for making the homecoming special