Loyalty Magazine covers customer loyalty programmes & engagement, data analytics, technology solutions, social, rewards, points, transformation, relationships, CRM
Hospital staff are appreciating the actions of British Airways staff, who are delivering breakfast to them - dressed in full BA … [Read more...] about British Airways staff work hard to stay relevant
8 key trends from Verizon data report
Governments have woken up to the potential that GDPR presents to move money out of private businesses and into the government Treasury pot … [Read more...] about BA and Marriott smarting from data penalties
There has been little fuss around the latest loyalty move from JP Morgan/Chase but if it becomes more widespread, it has the potential to disrupt the marketplace.
Chase has launched a … [Read more...] about Transferable points offer has power to disrupt
The worst (and best) of the short-haulsAn “unrepresentative survey of just 8,000 people” voted
There is a certain comfort in having Ryanair yet again named the UK’s least-liked … [Read more...] about The worst (and best) of the short-hauls
BA plummets down airline customer rankingsFull breakdown of airline satisfaction levels … [Read more...] about BA plummets down airline customer rankings
European airlines follow US loyalty modelSchemes pared back to award highest spending flyers … [Read more...] about European airlines follow US loyalty model
BA uses its loyalty scheme to apologiseElite members get sweetener after IT fiasco … [Read more...] about BA uses its loyalty scheme to apologise
Comment: Well done BA for making the homecoming specialHuge loyalty lift for airline that grabbed a golden opportunity … [Read more...] about Well done BA for making the homecoming special
British Airways accounts hackedLatest loyalty breach follows Hilton HHonors … [Read more...] about British Airways accounts hacked
BA shifts rewards to upper tier flyersMajor changes to Avios miles programme … [Read more...] about BA shifts rewards to upper tier flyers
