Loyalty Magazine

Loyalty Magazine covers customer loyalty programmes & engagement, data analytics, technology solutions, social, rewards, points, transformation, relationships, CRM

Search
You are here: Home / British airways

British airways

Transferable points offer has power to disrupt

There has been little fuss around the latest loyalty move from JP Morgan/Chase but if it becomes more widespread, it has the potential to disrupt the marketplace. Chase has launched a transfer bonus for its credit card rewards customers, offering a 30% bonus when they transfer Chase Ultimate Rewards points to the British Airways Executive Club frequent flyer programme. Transferable points is a concept that has been gathering steam over the past year or so and it seems financial … [Read more...] about Transferable points offer has power to disrupt

The worst (and best) of the short-hauls

The worst (and best) of the short-haulsAn “unrepresentative survey of just 8,000 people” voted There is a certain comfort in having Ryanair yet again named the UK’s least-liked short-haul airline. For the sixth year running in a Which? survey of passengers, Ryanair is the airline we all love to hate, meaning that every other short-haul airline can breathe a sigh of relief. It is not them this year.Ryanair ranked bottom of the 19 carriers flying from the UK, with customers … [Read more...] about The worst (and best) of the short-hauls