A little crypto with your burger?Cookie law leads to a loyalty programme offer scrambleBurger King is giving away a little crypto with its burgers for the next couple of months, but you have to be a loyalty programme … [Read more...] about A little crypto with your burger?
Burger King Russia launches cryptocurrency as loyaltyBurger King Russia launches cryptocurrency as loyalty Whoppercoins to work as tradeable currency The two worlds of virtual currency and loyalty are coming together with the launch in Russia of the … [Read more...] about Burger King Russia launches cryptocurrency as loyalty
Consumers judge brands the same way as peopleConsumers judge brands the same way as peopleHuman traits of 'warmth and competence' hold key to brand loyalty, study finds … [Read more...] about Consumers judge brands the same way as people