Buyers swayed more by vehicle type than brandVW customers are most brand loyal … [Read more...] about Car buyers more swayed by vehicle type than brand
cars
GM named top manufacturer in Automotive Loyalty Awards
GM named top manufacturer in Automotive Loyalty Awards Super loyalists, loyalists and nomads identified … [Read more...] about GM named top manufacturer in Automotive Loyalty Awards
Disney launches “collectible” Cars initiative
Disney launches "collectible" Cars initiativeEngagement campaign for popular film series … [Read more...] about Disney launches “collectible” Cars initiative
Value of customer loyalty? GM comes up with a number
Value of customer loyalty? GM comes up with a numberThe value of loyalty is maths that many people struggle with. General Motors has given it a concrete value. … [Read more...] about Value of customer loyalty? GM comes up with a number
Luxury car makers lose out in customer survey
Luxury car makers lose out in customer surveyMainstream brands perform best … [Read more...] about Luxury car makers lose out in customer survey
Hyundai takes lead in brand loyalty
Hyundai takes lead in brand loyaltyUS customers favourite car brands … [Read more...] about Hyundai takes lead in brand loyalty
Owners of older cars targeted with rewards
Owners of older cars targeted with rewardsInitiative to keep contact with customers after warranty expires … [Read more...] about Owners of older cars targeted with rewards
Honda in dead heat for car loyalty crown
Honda in dead heat for car loyalty crownCustomers looking for a fun car … [Read more...] about Honda in dead heat for car loyalty crown
Toyota loses top satisfaction spot in US rankings
Toyota loses top satisfaction spot in US rankingsCrisis-hit Toyota has lost the top spot for customer satisfaction and retention in the US. … [Read more...] about Toyota loses top satisfaction spot in US rankings
Huge car recall will test customer loyalty
Huge car recall will test customer loyaltyMillions of vehicles called in around the world over accelerator problem … [Read more...] about Huge car recall will test customer loyalty
