How are hotels beating up OTAs?
The OTA sector (the ‘over the air’ companies such as booking.com and Expedia) spend considerable amounts marketing their sites, yet hotel direct loyalty … [Read more...] about How are hotels beating up OTAs?
Cindy Estis Green
Direct booking better than OTA for loyalty
Revisited study confirms earlier findings
Direct booking with hotel brands creates more customer loyalty than OTA booking.
This was confirmed when Kalibri revisited a … [Read more...] about Direct booking better than OTA for loyalty
