Coca-cola

Brand Loyalty – Alternative view (see story above)

This is what YouGov, NPS and DesignRush found

Alphabet, despite its negative press this year — due to thousands of layoffs and regulatory … [Read more...] about Brand Loyalty – Alternative view (see story above)

Coca-Cola wants to be understood

Comment

Soft drink brand now has a “real point of view”

Coca-Cola, the behemoth of a soft drinks brand that used to be marketed as ‘the real thing’ with a catchy tune, is turning … [Read more...] about Coca-Cola wants to be understood

Its official, all that brand-building is worth it

Its official, all that brand-building is worth itOver half of those surveyed say they will pay more for a well-known nameList of top products chosen by brandList of top brands bought by nameAll that … [Read more...] about Its official, all that brand-building is worth it

BA voted top UK brand

BA voted top UK brandApple and Facebook plummet in rankings … [Read more...] about BA voted top UK brand

Coke praises US mobile loyalty offering

Coke praises US mobile loyalty offeringTelco wallet “boosts” card take-up … [Read more...] about Coke praises US mobile loyalty offering

So how is your brand performing on social media?

So how is your brand performing on social media?Top 50 report assesses social media performance of world’s most valuable brands … [Read more...] about So how is your brand performing on social media?

Coke is top as luxury brands make a comeback

Coke is top as luxury brands make a comebackResults of Interbrand Global Brands Survey … [Read more...] about Coke is top as luxury brands make a comeback

Loyalty Comment: Increasing sales through social media? Coca-Cola should know better

Loyalty Comment: Increasing sales through social media? Coca-Cola should know betterThe recent comments by the Coca-Cola VP of global marketing that brands should look at better ways to make money out … [Read more...] about Loyalty Comment: Increasing sales through social media? Coca-Cola should know better

Pepsi launches bottle made from entirely from plants

Pepsi launches bottle made from entirely from plantsBrand bids to assert green credentials in increasingly competitive market … [Read more...] about Pepsi launches bottle made from entirely from plants