Joining up the dots: Exclusive interview with Colin EvansColin Evans, chairman of the Collinson Group, is one of the founding fathers of loyalty and a worthy recipient of The Loyalty Magazine Awards … [Read more...] about Joining up the dots: Exclusive interview with Colin Evans
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Choice of rewards is vital to travel scheme success
Choice of rewards is vital to travel scheme successOnly offering flights and hotel rooms is "old-fashioned" say members … [Read more...] about Choice of rewards is vital to travel scheme success
Brand loyalty is major motivator to spend on Black Friday
Brand loyalty is major motivator to spend on Black FridayBut only one in four purchases on busiest shopping day will earn reward points … [Read more...] about Brand loyalty is major motivator to spend on Black Friday
Banks missing the mark with loyalty offerings
Banks missing the mark with loyalty offeringsCustomers interested in rewards, but schemes fail to get offerings right … [Read more...] about Banks missing the mark with loyalty offerings
2015 Predictions: Avoiding the hyper-personalisation trap
2015 Predictions: Avoiding the hyper-personalisation trapOver the next few weeks we will be publishing ongoing Predictions from industry experts on the likely major developments in 2015. Keep checking … [Read more...] about 2015 Predictions: Avoiding the hyper-personalisation trap
Collinson Latitude expands partnership with loyalty currency company
Collinson Latitude expands partnership with loyalty currency companyCompanies to share resources and expand product offerings … [Read more...] about Collinson Latitude expands partnership with loyalty currency company
Exclusive: Fitting the merchant piece into the loyalty jigsaw
Exclusive:Fitting the merchant piece into the loyalty jigsaw Christopher Evans explains why the Collinson Group bought Welcome Real-time … [Read more...] about Exclusive: Fitting the merchant piece into the loyalty jigsaw
Improving air reward points redemption
Improving air reward points redemptionTop five strategies to overcome problem outlined in researchAmericans and Canadians most likely to redeem points … [Read more...] about Improving air reward points redemption
Air passengers frustrated by inaccessible rewards
Air passengers frustrated by inaccessible rewardsAirline customer reward programmes often frustrate their customers with inaccessible or unavailable rewards. … [Read more...] about Air passengers frustrated by inaccessible rewards
FSA proposes new rules for insurance- based incentives
FSA proposes new rules for insurance- based incentivesThe Financial Services Authority (FSA) is currently in a consultation period looking at the insurance-based incentives offered by packaged current … [Read more...] about FSA proposes new rules for insurance- based incentives