The loyalty industry is under siege from increased customer expectation, consumer apathy, the rising cost of loyalty programs and dissatisfaction caused by reward dilution.
Why they’re needed to succeed in Loyalty
For any business, the main measures of loyalty are seemingly obvious: customer retention, repeat purchases, life-time … [Read more...] about Collinson on…. Paid Loyalty Programmes
Why doesn’t Loyalty get as much love?
Article by Christopher Ross, President EMEA – Collinson Group
Brands are … [Read more...] about BLAND LOYALTY…
72% of businesses say optimising customer loyalty is a top-five priority for them over the coming years
In this first-in-a-series, entitled The Fine Art of … [Read more...] about The Fine Art of Loyalty – new series of articles from Collinson
Entries sought for the Best Eco-loyalty initiative - International Loyalty Awards
Etihad Airways claims to be the first airline to reward customers for making … [Read more...] about Etihad to reward green choices
Virgin Red one of the first adopters of a platform that widens the usability of points; emergence of the term 'non-air redemption'
Its no new story that the … [Read more...] about Marketplace adds value in a world were travel miles are no longer useful
Plus the full list of earn and redeem partners so far
There is always more to ask with any new launch, and this is especially true of the complex and ground … [Read more...] about Virgin questions answered
Nailing travel loyalty in the basic economy ageWith increased competition and choice between airline experiences, what are the implications for loyalty? In an era of pounds spent, not miles flown … [Read more...] about Nailing travel loyalty in the basic economy age
Open access: democratising travel loyalty A three-step plan to creating a broader and more profitable customers base for your travel rewards programme. Travel schemes must democratise loyalty by … [Read more...] about Open access: democratising travel loyalty
Bank expands rewards offering into RomaniaLaunch of new multi-partner scheme … [Read more...] about Bank expands rewards offering into Romania