Fake green claims do not pay, finds reportNearly three-quarters of US consumers say they would punish a company for making misleading claims about the ‘green-ness” of their products in advertising … [Read more...] about Fake green claims do not pay, finds report
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Millions of brands to choose from, but new media users only loyal to five
Millions of brands to choose from, but new media users only loyal to five New media adoption explodes, but companies need to incentivise to earn followers as consumer expectations are on the rise and … [Read more...] about Millions of brands to choose from, but new media users only loyal to five