Intentions include coss-selling, brand awareness, linking to CSR program and first party data
General Mills, the global FMCG (CPG) conglomerate that sells a … [Read more...] about General Mills launches first consumer loyalty program
CPG loyalty
Digging into Mastercard’s acquisition of SessionM
In conversation with George Wilson-Howell, head of product, EMEA, global merchant loyalty at SessionM, a Mastercard company
Mastercard expanded … [Read more...] about Digging into Mastercard’s acquisition of SessionM