Loyalty Magazine Awards 2019 Blog by Chuck Ehredt, CEO Currency Alliance This was my second year on the judging panel at the Loyalty Magazine Awards. Really, for those relatively few brands achieving impressive levels of customer engagement, it’s breath-taking how fast the industry has progressed in such a short time. The casual observer at the June awards ceremony (and the professional one alike) would have been struck by the many … [Read more...] about Breaking down the walls:
Nearly time for The Loyalty Magazine Awards 2019 Just one week until the biggest event in the global loyalty calendar kicks off at the Tower of London - one of the best places in the capital to sip cocktails on the lawn of the Tower Moat, and smile for the cameras, Sipping cocktails on the lawn of the Tower of London moat, before The Loyalty Magazine Awards gala dinner Nothing quite matches being a Loyalty Magazine Awards winner Now in their eighth year, The Loyalty … [Read more...] about Just one week to go
There are just 10 days left to submit your entry for The Loyalty Magazine Awards 2019. Still time to explain in 1,000 words what your company is doing that differentiates it as a brand and reinforces customer loyalty. But you have to enter to win!
Don't forget: Entries close on February 14th so please hurry up. You will regret it if you don't enter.For more information go to: https://www.theloyaltymagazineawards.com/ If stuck for inspiration, here are a few … [Read more...] about Don’t miss the deadline: just 10 days left to get your entries in!
What you might have missed - 2 - FREE ACCESSWinning coalitions will become marketplacesCharles (Chuck) Ehredt is CEO of Currency Alliance, an organisation intent on becoming the global marketplace for loyalty collaboration. He talked to Annich McIntosh about the progress they have made, his vision for loyalty and why the industry has started accelerating its evolution. Loyalty Magazine: You have written a lot in your blog about how the coalition loyalty model is evolving … [Read more...] about Winning coalitions will become marketplaces
Blockchain interest growingConcept of currency exchange now accepted as a likely developmentInterest in loyalty marketplaces - and the use of blockchain to facilitate them - is growing, with an article in Forbes magazine arguing that the technology would enable customers to make a choice of reward, and keep track of multiple loyalty programmes which would increase redemption and therefore engagement. … [Read more...] about Blockchain interest growing
Fast, slick and imaginative - Chuck Ehredt reviews some of this year's Loyalty Magazine Awards winners and discusses trends 2019However much you think you know about a topic, some things will still surprise you. That’s been my feeling as I mull over this year’s Loyalty Magazine Awards, where Currency Alliance was proud to be Prime Sponsor. You can see the full list of winners here. … [Read more...] about Fast, slick and imaginative –
The Attention Equilibrium: Brands must team up to survive in a world of infinite supplyBlog by Charles (Chuck) Ehredt, CEO and co-founder of Currency AllianceIf you’re unlucky enough to have been the prettiest person in a packed bar, you’ll know how it feels to be a consumer in the age of big tech.A deluge of attention, everyone asking you to dance. … [Read more...] about The Attention Equilibrium: Brands must team up to survive in a world of infinite supply
Company profile: Currency Alliance Exchanging ideas on extending loyalty collaboration In conversation with Charles (Chuck) Ehredt, CEO and co-founder, Currency Alliance Loyalty Magazine: Explain what Currency Alliance is Charles Ehredt: Currency Alliance operates a technology platform to make it much easier for merchants and travel suppliers to connect with business partners to issue or redeem the same loyalty currencies, as well as enable the exchange of … [Read more...] about Currency Alliance