Currency Alliance

Adapting to the ‘Deliberate’ customer profile after coronavirus

Guest Article

After Covid-19, nearly every customer type will be more deliberate in how they spend money writes Chuck Ehredt.

Some will deliberately seek a fantastic, maybe life-changing … [Read more...] about Adapting to the ‘Deliberate’ customer profile after coronavirus

Just four ways to maximise value

What worked in the past won’t necessarily in the future

There are really only four ways to create value for all stakeholders in a loyalty program, writes … [Read more...] about Just four ways to maximise value

Breaking down the walls:

Guest Article

Loyalty Magazine Awards 2019
Blog by Chuck Ehredt, CEO Currency Alliance
This was my second year on the judging panel at the Loyalty … [Read more...] about Breaking down the walls:

Nearly time for The Loyalty Magazine Awards 2019
Just one week until the biggest event in the global loyalty calendar kicks off at the Tower of London - one of the best … [Read more...] about Just one week to go

Don’t miss the deadline: just 10 days left to get your entries in!

There are just 10 days left to submit your entry for The Loyalty Magazine Awards 2019. Still time to explain in 1,000 words what your company is doing that differentiates it as a brand and … [Read more...] about Don’t miss the deadline: just 10 days left to get your entries in!

Winning coalitions will become marketplaces

What you might have missed - 2 - FREE ACCESSWinning coalitions will become marketplacesCharles (Chuck) Ehredt is CEO of Currency Alliance, an organisation intent on becoming the global … [Read more...] about Winning coalitions will become marketplaces

Blockchain interest growing

Blockchain interest growingConcept of currency exchange now accepted as a likely developmentInterest in loyalty marketplaces - and the use of blockchain to facilitate them - is growing, with an … [Read more...] about Blockchain interest growing

Fast, slick and imaginative –

Fast, slick and imaginative - Chuck Ehredt reviews some of this year's Loyalty Magazine Awards winners and discusses trends 2019However much you think you know about a topic, some things will still … [Read more...] about Fast, slick and imaginative –

The Attention Equilibrium: Brands must team up to survive in a world of infinite supply

The Attention Equilibrium: Brands must team up to survive in a world of infinite supplyBlog by Charles (Chuck) Ehredt, CEO and co-founder of Currency AllianceIf you’re unlucky enough to have been the … [Read more...] about The Attention Equilibrium: Brands must team up to survive in a world of infinite supply