Convenience and newsagent chain in the UK, McColl’s has appointed a customer experience management company to capture customer feedback at store level. It closed its customer loyalty programme a … [Read more...] about McColls conveniently appoints customer experience firm
customer analytics
Charting the evolution of loyalty
Gabi Kool, chief commercial officer of Loylogic, platinum sponsor of the Loyalty Magazine Awards, explains how loyalty is evolving and why
Loyalty Magazine: The milestones section of … [Read more...] about Charting the evolution of loyalty
Why brands need loyalty nuggets to make sense of data
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No really, analytics are exciting!
Two senior executives were discussing loyalty over lunch. Or rather, they were bemoaning the fact that Lidl is no longer selling its delicious walnut … [Read more...] about Why brands need loyalty nuggets to make sense of data
Aimia takes stake in Indian analytics provider
Aimia takes stake in Indian analytics providerPartnership to improve customer behaviour capabilities … [Read more...] about Aimia takes stake in Indian analytics provider
Comment: Brain scans may improve customer analytics
Comment: Brain scans may improve customer analyticsIf management is proving difficult to convince when you report on shopping preferences and behaviours, there is now an alternative research option … [Read more...] about Comment: Brain scans may improve customer analytics
Genesys buys customer analytics provider
Genesys buys customer analytics providerTechnology to be integrated into workforce optimisation solution … [Read more...] about Genesys buys customer analytics provider
SPSS acquisition reflects importance of customer analytics
SPSS acquisition reflects importance of customer analyticsThe importance of customer knowledge was reflected this week in the announcement from IBM that it had agreed to buy Chicago based data … [Read more...] about SPSS acquisition reflects importance of customer analytics
