Loyalty Magazine covers customer loyalty programmes & engagement, data analytics, technology solutions, social, rewards, points, transformation, relationships, CRM
How to measure the results of cross channel viewership has been a problem for most marketers since we moved … [Read more...] about Neilsen sale to private equity highlights tracking problem
Companies that focus on traditional metrics such as Net Promoter Score are struggling to gain a realistic … [Read more...] about Are you asking your customers the right questions – and at the right time?
Consumer preferences now look entirely different to prior the pandemic; from working, to socialising and shopping. So how should companies proceed? Article by James Alty, Founder & Managing … [Read more...] about Three ways customer data can drive recovery in the pandemic
Convenience and newsagent chain in the UK, McColl’s has appointed a customer experience management company to capture customer feedback at store level. It closed its customer loyalty programme a … [Read more...] about McColls conveniently appoints customer experience firm
Loyalty Magazine: The milestones … [Read more...] about Charting the evolution of loyalty
Two senior executives were discussing loyalty over lunch. Or rather, they were bemoaning the fact that Lidl is no longer selling its delicious walnut … [Read more...] about Why brands need loyalty nuggets to make sense of data
Aimia takes stake in Indian analytics providerPartnership to improve customer behaviour capabilities … [Read more...] about Aimia takes stake in Indian analytics provider
Comment: Brain scans may improve customer analyticsIf management is proving difficult to convince when you report on shopping preferences and behaviours, there is now an alternative research option … [Read more...] about Comment: Brain scans may improve customer analytics
Genesys buys customer analytics providerTechnology to be integrated into workforce optimisation solution … [Read more...] about Genesys buys customer analytics provider
SPSS acquisition reflects importance of customer analyticsThe importance of customer knowledge was reflected this week in the announcement from IBM that it had agreed to buy Chicago based data … [Read more...] about SPSS acquisition reflects importance of customer analytics
