We’ve entered the era where every individual customer has unique ways to interact with brands and where every individual expects consistent delivery of engaging and valuable experiences from the … [Read more...] about Customer Centricity – Treating your customers according to their value
customer engagement
Tesco offers sommelier advice for wine pairing
Two week trial with donations to charity
It’s not a good idea to try this too early in the day, because it puts one’s focus onto wine, but a new service from Tesco that suggests wines … [Read more...] about Tesco offers sommelier advice for wine pairing
Mobile Messaging addresses the changing behaviours of consumers
Looking forward to after lock-downs
Customer loyalty has never been more important than now, with the habits of shoppers changing dramatically due to the COVID-19 pandemic. The start of … [Read more...] about Mobile Messaging addresses the changing behaviours of consumers
Creating, or re-inventing a customer loyalty programme is easier than you think
Long-term Covid calls for some fresh thinking – and a splash of artificial intelligence
Moving from the early stages of any crisis to the next stage – the realisation that nothing is … [Read more...] about Creating, or re-inventing a customer loyalty programme is easier than you think
The 3 new rules of Customer Engagement
The 3 new rules of Customer EngagementSurvey outlines key factors factors necessitating business strategy alignment with customer engagement … [Read more...] about The 3 new rules of Customer Engagement
NFC customer engagement rollout
NFC customer engagement rolloutPartnership for “changing model” of outdoor advertising … [Read more...] about NFC customer engagement rollout
Social media’s role in customer engagement identified
Social media's role in customer engagement identifiedA study exploring the relationship between social media exposure and search behaviors suggests a dramatic correlation between what they call … [Read more...] about Social media’s role in customer engagement identified