Convenience and newsagent chain in the UK, McColl’s has appointed a customer experience management company to capture customer feedback at store level. It closed its customer loyalty programme a … [Read more...] about McColls conveniently appoints customer experience firm
customer insights
Why do some promotions work and others fail?
Why do some promotions work and others fail?
Using customer analytics for better results.
Article by John Chesak of Nielsen Loyalty (pictured) with Mark … [Read more...] about Why do some promotions work and others fail?