Loyalty Magazine covers customer loyalty programmes & engagement, data analytics, technology solutions, social, rewards, points, transformation, relationships, CRM
As the travel loyalty community meet up – in various places around the world – in the next few weeks, it is interesting to focus … [Read more...] about Venice tourist tax – an example of ‘loyalty in reverse’
With pubs, bars and restaurants closed in most markets, the sale of home delivery wine and beer has taken on a fresh … [Read more...] about Wine seller celebrates 38 years of home drinking
Two senior executives were discussing loyalty over lunch. Or rather, they were bemoaning the fact that Lidl is no longer … [Read more...] about Why brands need loyalty nuggets to make sense of data
Businesses should be encouraging customers to complain, and they should be ready … [Read more...] about New leaders emerging in customer loyalty says MIT Sloan review
Condé Nast sells dreamsCase study: How the magazine publisher is using data analytics to achieve customer loyalty for its 100-year-old recipe of glamour, beauty, fashion advice and dreams.Condé Nast … [Read more...] about Condé Nast sells dreams
Leicester City title win gets assist from data analyticsRange of analysis tools helps land shock Premier League triumph … [Read more...] about Leicester City title win gets an assist from data analytics
Analytics and loyalty will drive m-payments growthOver half of consumers have redeemed offers via their handsets … [Read more...] about Analytics and loyalty will drive m-payments growth
Data ‘arms race’ has already been lost, says KPMGPartner Eddie Short says it is no use screaming for more dataUK businesses are spending so much time gathering customer and competitive data that they … [Read more...] about Data ‘arms race’ has already been lost, says KPMG
