data

Why are credit card loyalty offerings so boring?

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A whistle stop tour of the world’s leading payment rewards - and a chat about what is missing

I wanted to change my credit card, because my present service provider was moving from … [Read more...] about Why are credit card loyalty offerings so boring?

Importance of brand ethics increases 32% since pandemic

Gen Z not as environmentally conscious as we thought

Workers’ rights, environmental responsibility, and animal testing are the most important … [Read more...] about Importance of brand ethics increases 32% since pandemic

Access to personal information still causing problems

One year on from GDPR

It’s the anniversary of the GDPR European data rules this week and as expected it is the right to access personal information – and have it deleted … [Read more...] about Access to personal information still causing problems

An acquisition and merger later, how is loyalty for Sainsbury’s?

An acquisition and merger later, how is loyalty for Sainsbury’s?A more personalized Nectar eagerly awaited by both stores and FMCG brandsWhen Sainsbury’s bought Nectar in February this year for £60m, … [Read more...] about An acquisition and merger later, how is loyalty for Sainsbury’s?

Prove we can trust you, Then we will be loyal

Prove we can trust you, Then we will be loyalMore than half would stop buying from a business that fails to protect their data … [Read more...] about Prove we can trust you, Then we will be loyal

Brexit and lack of resources hamper GDPR compliance

Brexit and lack of resources hamper GDPR complianceMajority of firms up to speed, but 15% do not have funds to get compliance plans off the ground … [Read more...] about Brexit and lack of resources hamper GDPR compliance

Will customers share data? It depends on the question…

Will customers share data? It depends on the question…Companies letting trusty customers downIf you ask a person their sexual orientation 52% of customers would rather share this than their mobile … [Read more...] about Will customers share data? It depends on the question…

Asking the Right Questions, Taking the Right Actions

Asking the Right Questions, Taking the Right ActionsTrying to work out how to satisfy customers often relies more on hope rather than certainty. Sheri Petras, CEO of CFI Group, argues that the best … [Read more...] about Asking the Right Questions, Taking the Right Actions

Data is the new oil

Data is the new oilAs data protection rules are being tightened in many jurisdictions, how should companies ‘join the dots’ of the actions of the datarati? Having just returned from the four day … [Read more...] about Data is the new oil