Loyalty Magazine covers customer loyalty programmes & engagement, data analytics, technology solutions, social, rewards, points, transformation, relationships, CRM
I wanted to change my credit card, because my present service … [Read more...] about Why are credit card loyalty offerings so boring?
Workers’ rights, environmental responsibility, and animal … [Read more...] about Importance of brand ethics increases 32% since pandemic
One year on from GDPR
It’s the anniversary of the GDPR European data rules this week and as expected it is the right to access personal information – and have it deleted … [Read more...] about Access to personal information still causing problems
An acquisition and merger later, how is loyalty for Sainsbury’s?A more personalized Nectar eagerly awaited by both stores and FMCG brandsWhen Sainsbury’s bought Nectar in February this year for £60m, … [Read more...] about An acquisition and merger later, how is loyalty for Sainsbury’s?
Prove we can trust you, Then we will be loyalMore than half would stop buying from a business that fails to protect their data … [Read more...] about Prove we can trust you, Then we will be loyal
GDPR compliance levels are ‘varied’, EC admitsOnly two countries have so far adopted regulation … [Read more...] about GDPR compliance levels are ‘varied’, EC admits
Brexit and lack of resources hamper GDPR complianceMajority of firms up to speed, but 15% do not have funds to get compliance plans off the ground … [Read more...] about Brexit and lack of resources hamper GDPR compliance
Will customers share data? It depends on the question…Companies letting trusty customers downIf you ask a person their sexual orientation 52% of customers would rather share this than their mobile … [Read more...] about Will customers share data? It depends on the question…
Asking the Right Questions, Taking the Right ActionsTrying to work out how to satisfy customers often relies more on hope rather than certainty. Sheri Petras, CEO of CFI Group, argues that the best … [Read more...] about Asking the Right Questions, Taking the Right Actions
Data is the new oilAs data protection rules are being tightened in many jurisdictions, how should companies ‘join the dots’ of the actions of the datarati? Having just returned from the four day … [Read more...] about Data is the new oil
