Airline frequent flyer programmes not fostering loyalty, argues DeloitteAirlines should take a long hard look at the way they are engaging with their customers, according to a new survey by Deloitte, … [Read more...] about Airline frequent flyer programmes not fostering loyalty, argues Deloitte
Deloitte
Brand loyalty gets more selective
Brand loyalty gets more selectiveConsumers are becoming selectively loyal to certain brands, while overall brand loyalty has been in decline for the last three years. … [Read more...] about Brand loyalty gets more selective
Gartner predicts major tech shifts in CRM market
Gartner predicts major tech shifts in CRM marketNumber of mobile CRM apps on app stores to top 1,200 by 2014 … [Read more...] about Gartner predicts major tech shifts in CRM market
Criticism for Deloitte study on declining hotel loyalty
Criticism for Deloitte study on declining hotel loyalty Tim Winship, editor of Frequentflyer.com, the online information service for serious points collectors doesn’t like the latest research from … [Read more...] about Criticism for Deloitte study on declining hotel loyalty
Travel brands face decline in loyalty
Travel brands face decline in loyalty
Value and past experience … [Read more...] about Travel brands face decline in loyalty
Hotel loyalty? Not much says Deloitte
Hotel loyalty? Not much says DeloitteSobering findings in new survey … [Read more...] about Hotel loyalty? Not much says Deloitte
Lack of marketing measurement
Lack of marketing measurementNearly half of companies in the UK do not use customer metrics or measurement of marketing to inform board-level decision making, … [Read more...] about Lack of marketing measurement