Revealing figures show true value of miles to an airline
The latest airline to use its loyalty programme as a survival tool is Delta Air Lines which has turned … [Read more...] about Delta opens its books as it separates its loyalty programme
delta airlines
JetBlue latest company to raise funds from points sale
Financial services firms filling their coffers from distressed travel firms
JetBlue Airways is the latest company in the US to make use of its True Blue loyalty … [Read more...] about JetBlue latest company to raise funds from points sale
Being more Virgin
Being more VirginChallenges of running the diverse Virgin Group Company falls to industry veteranAssessment and comment:On the face of it, a loyalty programme that encompasses all the Virgin branded … [Read more...] about Being more Virgin
The most valuable airline loyalty programmes
The most valuable airline loyalty programmesFour US and two Japanese schemes in Top 10 … [Read more...] about The most valuable airline loyalty programmes
Loyalty members use fingerprints as boarding passes
Loyalty members use fingerprints as boarding passesAirline scheme to be extended to bag check-in … [Read more...] about Loyalty members use fingerprints as boarding passes
Airbnb increases airline partners
Airbnb increases airline partnersRewards link with second carrier … [Read more...] about Airbnb increases airline partners
Change in air rewards models will hit leisure travellers
Change in air rewards models will hit leisure travellersRevenue focus may alienate non-business users … [Read more...] about Change in air rewards models will hit leisure travellers
Delta to reward dollars spent not miles flown
Delta to reward dollars spent not miles flownMajor switch in rewards model as airline targets big spenders … [Read more...] about Delta to reward dollars spent not miles flown
Delta Airlines is top for using social media
Delta Airlines is top for using social mediaDelta Airlines has been named as the carrier using the most innovative social media techniques to make life easier for their customers. … [Read more...] about Delta Airlines is top for using social media
T&E card sector competes with offers and launches
T&E card sector competes with offers and launchesReport on the latest initiatives from around the world … [Read more...] about T&E card sector competes with offers and launches