Loyalty Magazine covers customer loyalty programmes & engagement, data analytics, technology solutions, social, rewards, points, transformation, relationships, CRM
Delta Air Lines has back-tracked on changes it planned to make to its SkyMiles loyalty program after … [Read more...] about Delta backtracks as customers rage against changes
The latest airline to use its loyalty programme as a survival tool is Delta Air Lines which has turned … [Read more...] about Delta opens its books as it separates its loyalty programme
Many airlines and hotels are reassuring customers that they will not lose their … [Read more...] about Airlines struggle with problem of grounded frequent flyers
The US government has approved the joint venture between Virgin Flying club, Air France and KLM giving members the ability to earn and spend between the three partners, and widening the appeal of … [Read more...] about US government approves airline loyalty JV
Airline stops miles expiration datesTwo-year cut-off date removed … [Read more...] about Airline stops miles expiration dates
The really, really big FF mileage giveawayA recession-driven travel slump and half empty aeroplanes have prompted some desperate measures from airlines, not least a review of their loyalty offerings. … [Read more...] about The really, really big FF mileage giveaway
Amex to 'educate' Delta members on rewardsAmerican Express is launching a campaign for its new Delta SkyMiles credit card to educate loyalty members about changes in the service. … [Read more...] about Amex to ‘educate’ Delta members on rewards
Airlines take different approaches to economic downturn??It is difficult to call how an airline will respond to its need to cut costs due to falling revenue. … [Read more...] about Airlines take different approaches to economic downturn
