Mail inserts reach young consumers as well as oldNearly one-fifth of people in the UK have taken action on special offers included with statements they received, according to new figures. … [Read more...] about Mail inserts reach young consumers as well as old
direct mail
Reader’s Digest files for Chapter 11
Reader’s Digest files for Chapter 11Direct Mail pioneer offers new lesson for marketers … [Read more...] about Reader’s Digest files for Chapter 11
Direct mailers ignoring the 16-24 year olds
Direct mailers ignoring the 16-24 year oldsCompanies that fail to target 16 to 24 year olds through the post could be missing out on valuable sales. This is according to research and exclusive video … [Read more...] about Direct mailers ignoring the 16-24 year olds
Rewards mail bucks the trend
Rewards mail bucks the trend?Direct mail volume in the financial services sector is down dramatically … [Read more...] about Rewards mail bucks the trend