Generosity needed to reach "Generation G" consumersIdentifying a firm as generous is becoming increasingly important for marketers in the economic downturn. Jayne Mayled, MD of Jupiter Design, … [Read more...] about Generosity needed to reach “Generation G” consumers
downturn
New performance metrics needed to retain customers in downturn
New performance metrics needed to retain customers in downturnBusinesses need a new set of strategic metrics to retain customers and drive sales in the current economic downturn. … [Read more...] about New performance metrics needed to retain customers in downturn