Social media offers biggest marketing opportunity, say firmsDigital marketing - and particularly social media - offers greater opportunities for businesses over the next year than more traditional … [Read more...] about Social media offers biggest marketing opportunity, say firms
Econsultancy
Companies blur lines between social and corporate platforms
Companies blur lines between social and corporate platformsFear of social media abating as ‘gamification’ increases in importance … [Read more...] about Companies blur lines between social and corporate platforms
Marketing strategies fail to enable single customer view
Marketing strategies fail to enable single customer viewIn general, today's marketers do recognise the importance of a good multichannel customer experience, but many companies are failing to adopt a … [Read more...] about Marketing strategies fail to enable single customer view
The seven key habits for effective marketing
The seven key habits for effective marketingTechniques of most advanced marketers are highlighted … [Read more...] about The seven key habits for effective marketing